Hotel Please
100 Princes Street

100 Princes Street

Edinburgh, United Kingdom

Edinburgh New Town

100 Princes Street, vibe

Vibe

Operating like an exclusive private members' club, this intimate townhouse pairs rich velvets with views directly facing Edinburgh Castle.

“Caledonian explorer sanctum”

Design

Five bespoke tartans, leather-clad walls, and a five-story stairwell mural honoring historic Scottish botanists and explorers.

Luxe

Dedicated residents lounge spaces, nearly two-to-one staff ratios, custom minibars, and attentive personal service overlooking Castle Rock.

Local

Curated single malt tastings at Ghillie's Pantry, castle views, and tailored artisan weaving atelier visits.

Central

On Princes Street facing the gardens, with Edinburgh Castle directly opposite and Old Town across the valley.

Our shorthand ↗
100 Princes Street, vibe
“It feels more like a private members’ club than a conventional hotel, with all facilities reserved exclusively for resident guests.” 
— Michelin

Rooms

Custom-woven tartans line the walls, while sporran door signs and white marble bathrooms ground each individually designed interior.

“Befitting an Edinburgh hotel, tartan plays a starring role in the design of 100 Princes Street.” 
— Forbes Travel Guide

Backstory

Dating to 1800, this Georgian townhouse served as the Royal Over-Seas League for decades before Red Carnation restored it in 2024.

“Inside, it’s a place of low-lit and low-key velveteen elegance, with 30 discreet rooms over five floors.” 
— Condé Nast Traveler

Eat & drink

The Wallace serves Scottish comfort classics against castle panoramas, while Ghillie's Pantry hosts guided tastings from over a hundred whiskies.

“The Red Carnation group worked with several Scottish craftspeople to bring a sense of place with a dose of drama to the interiors.” 
— Wallpaper*

The neighborhood

Set along New Town's premier thoroughfare, Princes Street Gardens lie right outside, with the medieval Old Town a short stroll across the valley.

“an upscale property in the New Town neighborhood where, much like a members’ club, drinking and dining is for residents only” 
— AFAR

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Our shorthand

What makes a hotel special, how well they pull it off, and what it feels like outside the door.

How well they pull it off

Gold

Extremely rare. Sets the global standard.

Silver

Brilliant execution. And we’re picky.

Bronze

They did this well. You’ll notice.

Listed

A defining trait. Makes the hotel what it is.

The eight vibes

Design

Architecture and interiors lead. There’s a creative vision at work.

Luxe

The guest is conspicuously well cared for. Requests met before they’re made.

Local

Rooted in place. Local character runs through the whole stay.

Social

Energy and scene. Where the city goes out, whether or not it’s sleeping here.

Heritage

A building with history. The story of the place is part of the stay.

Wellness

Built around feeling better. Rest, sweat, soak, spa.

Classic

A hotel the city grew up with. Same rituals, same regulars.

Resort

A world of its own. No reason to leave the property.

Scene — what’s outside the door

Lively

Where things happen: restaurants, shops, people.

Central

Well-located: walkable to some things, a short ride to more.

Quiet

Away from the crowds. Getting around takes intention.

Secluded

A place apart: the property is the destination.