Hotel Please
Azumi Setoda

Azumi Setoda

Onomichi, Japan

Setoda

Azumi Setoda, vibe

Vibe

A quiet courtyard of pine and cherry trees anchors this restored 1876 merchant estate, pairing minimalist sukiya woodwork with calm island hospitality.

“Restored sukiya household”

Design

Shiro Miura’s sukiya-zukuri styling pairs original merchant-estate proportions with washi paper, granite, and bespoke cypress furnishings.

Heritage

A preserved 1876 estate of the prominent Horiuchi merchant family, retaining original cedar woodwork and structural beams.

Local

Setouchi cuisine served on antique Horiuchi family porcelain alongside lemon grove harvesting on Ikuchijima island.

Quiet

On Ikuchijima along the Shimanami Kaido, in a sleepy port town surrounded by lemon groves.

Our shorthand ↗
Azumi Setoda, vibe
“The result is a boutique ryokan with many perfectly executed elements — minimalist interiors, exposed beams, clean lines, low-rise furniture, pale wood and washi paper.” 
— Michelin

Rooms

Rooms feature fragrant hinoki wood soaking tubs, sliding washi screens, and private stone gardens or breezy second-floor balconies.

“Inside is a serene mesh of clean lines and traditional materials (washi paper, plasterwork, wood) with exposed timber beams and an open-plan restaurant.” 
— Condé Nast Traveler

Wellness

Across the narrow stone street, yubune offers hot sento soaking pools lined with marine mosaics, a sauna, and cold plunge baths.

Backstory

Built in 1876 for the prominent Horiuchi salt merchants, the estate was reimagined by Aman founder Adrian Zecha as Azumi's debut ryokan.

Eat & drink

Seasonal Setouchi tasting menus highlighting island seafood and local citrus arrive on antique porcelain passed down through generations of the Horiuchi family.

The neighborhood

Set along the Shimanami Kaido cycling route, the surrounding port town offers sunlit lemon orchards, quiet temples, and peaceful Inland Sea ferry crossings.

The app

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Our shorthand

What makes a hotel special, how well they pull it off, and what it feels like outside the door.

How well they pull it off

Gold

Extremely rare. Sets the global standard.

Silver

Brilliant execution. And we’re picky.

Bronze

They did this well. You’ll notice.

Listed

A defining trait. Makes the hotel what it is.

The eight vibes

Design

Architecture and interiors lead. There’s a creative vision at work.

Luxe

The guest is conspicuously well cared for. Requests met before they’re made.

Local

Rooted in place. Local character runs through the whole stay.

Social

Energy and scene. Where the city goes out, whether or not it’s sleeping here.

Heritage

A building with history. The story of the place is part of the stay.

Wellness

Built around feeling better. Rest, sweat, soak, spa.

Classic

A hotel the city grew up with. Same rituals, same regulars.

Resort

A world of its own. No reason to leave the property.

Scene — what’s outside the door

Lively

Where things happen: restaurants, shops, people.

Central

Well-located: walkable to some things, a short ride to more.

Quiet

Away from the crowds. Getting around takes intention.

Secluded

A place apart: the property is the destination.