Brach Madrid - Hôtel Evok Collection
Madrid, Spain
Centro
Vibe
The ground floor replaces a traditional front desk with a lively social hub of pastry counters, brasserie banquettes, and eclectic art.
“Surrealist Gran Vía rendezvous”
Eclectic jatoba wood interiors, breccia stone bathrooms, woven leather ceilings, and surrealist artworks curated by Philippe Starck.
Subterranean cream marble wellness sanctum featuring a twenty-metre pool, hyperbaric oxygen chamber, infrared sauna, and flotation tank.
An open ground floor connecting a Parisian pastry counter, cocktail bar, and open kitchen beneath a rooftop terrace.
On Gran Vía in central Madrid, surrounded by historic theaters, flagship shopping, and late-night tapas bars.
“A Parisian-style pastry shop, separated from pedestrian traffic by large picture windows, enlivens the entrance, the aromas of freshly baked croissants filling a lobby...”
Rooms
Bedrooms combine warm jatoba wood and leather with vibrant touches of orange, leading to bathrooms dressed in breccia stone and terracotta.
“Visionary French designer Philippe Starck was given carte blanche over this richly ornamented structure, including its 57 rooms and suites.”
Wellness
Hidden beneath white draping, the subterranean spa pairs a twenty-metre cream marble pool with an infrared sauna and hyperbaric oxygen chamber.
“Because the hotel reception – which can be a bit of a turn-off – has been popped up onto the first floor, the ground floor is taken over by the bar, restaurant and patisserie…”
Backstory
Completed in 1922, this seven-storey landmark once housed designer ateliers and the American Bar Pidoux before its revival as a boutique hotel.
“Brach Madrid offers 57 rooms, including three suites, designed to feel like an intimate, eclectic private home.”
Eat & drink
The restaurant serves pan-Mediterranean dishes from an open kitchen, flanked by a Parisian pastry counter and a cocktail bar lined with straw-wrapped bottles.
The neighborhood
Set directly along Gran Vía, the hotel places historic playhouses, lively shopping avenues, and the buzzing nightlife of Chueca right outside.
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The app
This is one hotel. The app has every one we rate, in your pocket, for the whole trip.
Our shorthand
What makes a hotel special, how well they pull it off, and what it feels like outside the door.
How well they pull it off
Extremely rare. Sets the global standard.
Brilliant execution. And we’re picky.
They did this well. You’ll notice.
A defining trait. Makes the hotel what it is.
The eight vibes
Architecture and interiors lead. There’s a creative vision at work.
The guest is conspicuously well cared for. Requests met before they’re made.
Rooted in place. Local character runs through the whole stay.
Energy and scene. Where the city goes out, whether or not it’s sleeping here.
A building with history. The story of the place is part of the stay.
Built around feeling better. Rest, sweat, soak, spa.
A hotel the city grew up with. Same rituals, same regulars.
A world of its own. No reason to leave the property.
Scene — what’s outside the door
Where things happen: restaurants, shops, people.
Well-located: walkable to some things, a short ride to more.
Away from the crowds. Getting around takes intention.
A place apart: the property is the destination.