Surrealist Gran Vía rendezvous
A continuous, open ground floor hums with street energy, where pastry counters, plush brasserie banquettes, and eclectic art pieces merge effortlessly.
“Brach Madrid offers a stylish stay that resonates with the city’s artistic energy.”
Where it shines
Remarkable
Jatoba wood joinery and woven leather ceilings shape Philippe Starck's moody interiors.
Remarkable
Subterranean white corridors lead to a twenty-metre marble pool and hyperbaric chamber.
What they say
One Michelin Key
Michelin
Forbes Recommended
Forbes Travel Guide
2026
UK Readers' Choice Awards – Spain
Condé Nast Traveler
2025
Also in Wallpaper*.
A Parisian-style pastry shop…enlivens the entrance, the aromas of freshly baked croissants filling a lobby lined with traditional terracotta tile.
In a lively part of town
Where things happen: restaurants, shops, people.
Set right on Gran Vía, the hotel puts historic playhouses, lively shopping avenues, and the tapas bars of Chueca right outside.
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The rooms
Bedrooms layer warm jatoba wood and leather with bright flashes of orange, leading into bathrooms fitted with breccia stone and glazed terracotta.
The pool
Bring a swimsuit.
The 20-metre heated lap pool is lined in cream marble, tucked underground beneath flowing white curtains and glowing lanterns.
The spa
White-curtained recovery suites house a hyperbaric oxygen chamber and flotation tank alongside traditional hammam rituals.
The gym
Mirrored walls and gold tiles line the 24-hour fitness studio, set up for bespoke coaching and movement sessions.
Brach Le Restaurant
Chef Adam Bentalha cooks Levantine and Mediterranean dishes over charcoal in a grand dining room wrapped in terracotta tiles.
Visionary French designer Philippe Starck was given carte blanche over this richly ornamented structure, including its 57 rooms and suites.
How it began
Completed in 1922, this seven-storey landmark housed designer ateliers and the American Bar Pidoux long before its conversion into a hotel.
“the ground floor is taken over by the bar, restaurant and patisserie, which segue into each other, creating a clubbable, enveloping, brasserie feel”
Stay here
Brach Madrid - Hôtel Evok Collection
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Madrid
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Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.