Tel Aviv, IsraelBeachfront
Brown TLV Urban Hotel
Seventies-inspired boutique clubhouse
Beachfront Tel Aviv, Israel
Opened
2010
Price
$$
Rated for
Design Social LocalOutside the door
The house
BrownSeventies-inspired boutique clubhouse
The hotel runs like an intimate social club, with a book-lined living room downstairs and open-air cocktails on the roof.
“This stylish hotel was crafted from a 1950s bank building whose formerly dull facade has been transformed into three floors of shiny brown columns and windows.”
What it’s good at
What they say
Michelin Selected
Michelin
Also in Condé Nast Traveler.
Or from more or less anywhere inside the Brown, come to think of it — from the Seventies-inspired décor of the Living Room to the sleeker, more contemporary look of the Brown’s 30 swanky bedrooms.
In a lively part of town
Where things happen: restaurants, shops, people.
Carmel Market sits around the corner, and the historic stone streets of Neve Tzedek are a short walk away.
The rooms
Compact bedrooms have chocolate walls and plush beds, with rainfall showers set in black marble bathrooms.
The rooftop hot tub
A circular hydro-massage hot tub sits on the rooftop sundeck among dense greenery, looking out across the city skyline.
At the table
Brass stools line the dark-paneled cocktail bar, which serves craft drinks beside a leafy courtyard terrace.
How it began
Founder Leon Avigad, once a luxury hotel bellhop, converted a drab 1950s bank to shake up corporate Israeli hospitality.
Tel Aviv
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Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.