Florence, ItalySanta Maria Novella
Casa G. Firenze
Artisanal palazzo residence
Santa Maria Novella Florence, Italy
Opened
2022
Price
$$$
Rated for
Design Heritage LocalOutside the door
Artisanal palazzo residence
The palazzo runs like a private home filled with local craft. Guests pour drinks at an onyx honesty bar.
“In the heart of the city, located above the Ginori 1735 store, the Casa G Firenze hotel offers just 15 rooms across two floors.”
What it’s good at
Notable
Original ceiling frescoes and stuccoes balance custom furnishings by local Florentine craftsmen.
Notable
Restored eighteenth-century palazzo that once housed the Ginori ceramics dynasty and Carlo Lorenzini.
Notable
Common rooms host an annual spring initiative pairing visiting designers with Florentine artisans.
What they say
Michelin Selected
Michelin
Also in Condé Nast Traveler, Wallpaper* and AFAR.
Rooms are cozy and elegant with vintage pieces like writing desks and old-fashioned bathtubs, while high-ceilinged suites…offer two levels of living space.
“While frescoes and other architectural details have been carefully restored preserved, the hotel, run by a young team, has a bright, contemporary feel.”
Right in the middle
Well-located: walkable to some things, a short ride to more.
Via dei Rondinelli sits midway between the Duomo and Santa Maria Novella, surrounded by traditional workshops and fashion boutiques.
The rooms
Split-level suites occupy the former ballroom and dining hall, with mezzanine lounges set beneath restored eighteenth-century frescoes.
At the table
Breakfast is served at marble tables beside a high glass wall opening onto the plant-filled patio.
Once home to the Ginori porcelain manufactory, this 18th-century palazzo has been reimagined into one of the city’s most elegant bed-and-breakfasts.
Florence
More like this
Collegio alla Querce
“Hillside cloister haven”
Palazzo Portinari Salviati
“Restored Renaissance residence”
Palazzo Vecchietti
“Florentine noble redoubt”
Numeroventi
“Florentine creative household”
Stella d'Italia
“Whimsical palazzo residence”
The James Suite Hotel 1564 Firenze
“Renaissance curio retreat”
Leone Blu Suites
“Patrician Renaissance palazzo”
Oltrarno Splendid
“Artisan palazzo atelier”
The app
Like this one? There are so many more.
Swipe any city’s hotels and heart the ones you love. The app gets your taste.
Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.