Pirna, GermanyAltstadt
Designhotel Laurichhof Pirna
Shoppable design suites
Shoppable design suites
The hotel operates as a live-in design showroom. Guests test out the furniture overnight, with on-site consultants ready to ship pieces home.
What it’s good at
Notable
Twenty-seven individually themed showroom suites where guests can purchase the furniture and fittings.
What they say
Michelin Selected
Michelin
Inside, its 27 suites go all in on vivid colors and graphic impact, and there isn’t a minimalist one among them, even the monochrome Whiteout: think oversize prints, whimsical light fixtures, and left-field themes, no two alike.
Somewhere quiet
Away from the crowds. Getting around takes intention.
Pirna's historic Altstadt is a short bridge crossing over the Elbe, with the sandstone cliffs of Saxon Switzerland just upriver.
The rooms
Suites follow individual cinematic themes, with bold patterned wallpapers and modular Italian furniture looking onto a quiet courtyard.
The sauna
Blonde wood chaises sit beneath a ceiling of living moss and ferns, beside an illuminated glass sauna cabin.
Restaurant
Lazy Laurich
Black-and-white stripes wrap the dining room and garden terrace, where evening menus draw from small Saxon family farms.
At the table
Bright pink chairs gather around long tables in the central courtyard, catching the morning sun between the hotel wings.
How it began

The Seidel family held this ground for 120 years, naming the hotel for grandmother Gerti Laurich and patterning tiles with her favorite lily.
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Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.