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Factoria Hotel

Asuncion, ParaguayVilla Morra

Factoria Hotel

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Vintage industrial hideaway

The entrance library sets an industrial tone with dark parquetry, Persian rugs, and a handcrafted iron chandelier.

Factoria Hotel

What it’s good at

Our shorthand ↗
Design

Bronze

Red brick industrial masonry, recycled eucalyptus timbers, and handcrafted chandeliers define the evocative guest suites.

Heritage

Listed

A conceptual tribute recreating the lost architectural grandeur of nineteenth-century Paraguay through vintage industrial detailing.

Local

Listed

Contemporary Paraguayan dishes made with local ingredients alongside interiors reflecting nineteenth-century national history.

Central

Outside the door

In Villa Morra, steps from Paseo Carmelitas and the surrounding dining and shopping streets.

Factoria Hotel
Factoria Hotel
Factoria Hotel

What they say

Also in Wallpaper*.

A dramatic atmosphere reincarnating past glories sets the tone of the hotel, which includes a library, bistro, private guest lounge…
— Wallpaper*
Factoria Hotel

The rooms

Guest quarters pair recycled eucalyptus timbers with marble tabletops, antique leather Chesterfield chairs, and arched industrial metal windows.

The water

Factoria Hotel, the pool
Factoria Hotel, the pool

Bring a swimsuit.

Sun loungers fringe the open-air courtyard pool, complemented by a round-the-clock fitness room and dedicated massage spaces.

At the table

Factoria Hotel, eat and drink

Ofelia Cocina Contemporánea crafts regional Paraguayan dishes alongside evening cocktails poured at the moody Factoría Bar.

How it began

Factoria Hotel, how it began

Hoteliers Porfirio Aquino and Valería Rolón consulted historians and museologists to imagine how nineteenth-century Paraguayan industrial architecture would have evolved.

Right in the middle

Well-located: walkable to some things, a short ride to more.

Set in residential Villa Morra, the hotel sits steps from the shops and bustling nightlife of Paseo Carmelitas.

Factoria Hotel
Factoria Hotel

Factoria Hotel
Factoria Hotel

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Factoria Hotel

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Our shorthand

What makes a hotel special, how well they pull it off, and what it feels like outside the door.

How well they pull it off

Gold

Extremely rare. Sets the global standard.

Silver

Brilliant execution. And we’re picky.

Bronze

They did this well. You’ll notice.

Listed

A defining trait. Makes the hotel what it is.

The eight vibes

Design

Built around a vision. Even the door handles have a designer.

Luxe

Cared for at every turn. The bath is drawn before you ask.

Local

It could only be here. You wake up knowing where you are.

Social

Where the city goes out. The bar is full and the night is young.

Heritage

A building with a story. Once a palace, a monastery, a station.

Wellness

You leave feeling new. Rest, sweat, soak and sleep like a stone.

Classic

The city grew up with it. Same rituals, same regulars, same bar.

Resort

A world of its own. Something to do from breakfast to nightcap.

Outside the door

Lively

Where things happen: restaurants, shops, people.

Central

Well-located: walkable to some things, a short ride to more.

Quiet

Away from the crowds. Getting around takes intention.

Secluded

A place apart: the property is the destination.