Urban onsen showpiece
Smoked green tea incense drifts through washi-screened alcoves and mud-dyed textiles, setting an unhurried modern ryokan pace above Ginza.
“The newcomer brings Fufu’s signature aesthetic to the city, from a private check-in area wrapped in gauzy white shoji screens…”
What it’s good at
Remarkable
Suspended mud-dyed textiles, naguri-carved timber flooring, and private balcony gardens frame an unhurried modern ryokan aesthetic.
Remarkable
Discreet delivery hatches, personalized ryokan service, and lavish multi-dish boxed breakfasts define the serene suite stay.
Notable
In-room hinoki soaking tubs and an open-air rooftop footbath stream replenished daily with natural Atami spring water.
What they say
One Michelin Key
Michelin
UK Hot List
Condé Nast Traveler
2026
Also in AFAR.
FUFU Tokyo Ginza brings the Japanese resort experience to the city's historic Ginza-itchome district.
In a lively part of town
Where things happen: restaurants, shops, people.
Connected directly to Ginza-itchome Station, the hotel sits steps from luxury flagship stores, historic department stores, and the Kabuki-za Theater.
The rooms
Yukimi-shoji screens open onto private balcony gardens, while deep stone and hinoki tubs are replenished daily with natural Atami thermal water.
The onsen
An open-air footbath stream runs across the rooftop garden, fed by natural spring water brought in from Atami.
Restaurant
GINZA GAYU
Private dining rooms look out over the skyline from sunken kotatsu tables, serving seasonal multi-course kaiseki and boxed breakfasts.
The hotel presents a symphony of Japanese details and design touches, like raked gravel gardens, bamboo blinds, delicately placed rocks, and seasonal flower arrangements…
How it began
Known for hot spring retreats across rural Japan, the brand created its first urban retreat by trucking mineral water from Atami daily.
Stay here
FUFU Tokyo Ginza
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Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.