Florence, AlabamaDowntown Florence
GunRunner Boutique Hotel
Shoals music-heritage boutique hotel
Downtown Florence Florence, Alabama
Opened
2017
Price
$$
Rated for
Design Local SocialOutside the door
Shoals music-heritage boutique hotel
Digital keycodes replace the front desk, giving guests complete privacy in a building shaped by local music history.
What it’s good at
Listed
Evenings bring rooftop cocktails, while mornings start with street-level roasted coffee.
What they say
Michelin Selected
Michelin
The common area features a bar inlaid with honeycomb onyx and architectural exposed beams.
Right in the middle
Well-located: walkable to some things, a short ride to more.
The front doors open onto East Tennessee Street, two blocks from the restaurants and independent shops along Court Street.
The rooms
Seven of the ten suites open onto private balconies overlooking downtown, and every bathroom has a walk-in shower.
The spa
The on-site day spa performs hot stone massages with Botaniko organic scrubs, and treatments include HydraFacials.
At the table
The main bar pours whiskey beneath original elevator cables. Turbo Coffee serves cold-pressed juices and house-roasted espresso downstairs.
How it began
The hotel takes its name from a pawn and gun shop that previously operated inside the brick building.
The app
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Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.