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Hotel Emblem San Francisco

San Francisco, California Union Square

Hotel Emblem San Francisco

Beat literature den

Union Square   San Francisco, California

Renovated

2019

Price

$$

Outside the door

Beat literature den

Built around San Francisco's mid-century Beat rebellion, this boutique stay fills its common spaces with floor-to-ceiling stacked books and counter-culture artwork.

Hotel Emblem San Francisco
“the 96-room boutique hotel features a design inspired by the Beat Generation, who defined the 1950s literary movement in San Francisco.”
— AFAR 

Where it shines

Our shorthand ↗
Design

Notable

Book-stacked walls and manual typewriters channel mid-century Beat generation style.

Heritage

Notable

A 1907 post-earthquake brick building holding city Category II preservation status.

Social

Listed

Obscenity Bar serves literary-themed cocktails alongside morning espresso at Bluestone Lane.

Our shorthand ›
Hotel Emblem San Francisco
Hotel Emblem San Francisco
Hotel Emblem San Francisco

What they say

Michelin Selected

Michelin

Also in Condé Nast Traveler and AFAR.

Hotel Emblem is all in — from its book-lined Writer’s Alcove to its Beat-inspired cocktail bar and its literary-inspired artworks, it wears its artistic inspiration on its sleeve.
— Michelin 
Hotel Emblem San Francisco

Right in the middle

Well-located: walkable to some things, a short ride to more.

Set where Union Square meets Nob Hill, Sutter Street puts Powell Street cable cars, historic theaters, and Chinatown within a short walk.

Hotel Emblem San Francisco
Hotel Emblem San Francisco

The rooms

Quaint rooms evoke 1950s writer flats, styled with cobalt blue armoires, custom desks with inspiration boards, and loaner manual typewriters.

Hotel Emblem San Francisco, rooms
Hotel Emblem San Francisco, rooms
Hotel Emblem San Francisco, rooms

Dogs stay too.

Hotel Emblem San Francisco

Obscenity Bar & Lounge

Literary-themed cocktails flow beneath brass chandeliers, where the lounge hosts live jazz sessions and poetry slams.

Hotel Emblem San Francisco, obscenity bar & lounge
Hotel Emblem San Francisco, obscenity bar & lounge
This reverence for literature—and, more specifically, Beat literature–carries throughout the space, from the manual typewriters behind the check-in desk to the gleaming black-and-gold Obscenity Bar...
— Condé Nast Traveler 

At the table

Bluestone Lane pulls espresso and flat whites against glossy green subway tiles, alongside avocado toast and breakfast bites.

Hotel Emblem San Francisco, at the table

How it began

Hotel Emblem San Francisco, how it began

Constructed right after the 1906 earthquake as the Hotel Regent, the 1907 brick structure later housed the historic, bookish Hotel Rex.

Hotel Emblem San Francisco
Hotel Emblem San Francisco

Stay here

Hotel Emblem San Francisco

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Our shorthand

How we rate hotels.

The medals

Gold

Extremely rare. Sets the global standard.

Silver

Brilliant execution. And we’re picky.

Bronze

They did this well. You’ll notice.

Listed

A defining trait. Makes the hotel what it is.

The eight vibes

Design

Built around a vision. Even the door handles have a designer.

Luxe

Cared for at every turn. The bath is drawn before you ask.

Local

It could only be here. You wake up knowing where you are.

Social

Where the city goes out. The bar is full and the night is young.

Heritage

A building with a story. Once a palace, a monastery, a station.

Wellness

You leave feeling new. Rest, sweat, soak and sleep like a stone.

Classic

The city grew up with it. Same rituals, same regulars, same bar.

Resort

A world of its own. Something to do from breakfast to nightcap.

The scene

Lively

Where things happen: restaurants, shops, people.

Central

Well-located: walkable to some things, a short ride to more.

Quiet

Away from the crowds. Getting around takes intention.

Secluded

A place apart: the property is the destination.

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Find a room

Hotel Emblem San Francisco

From about $150 per night

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