Winston-Salem, North CarolinaDowntown Winston-Salem
Hotel Indigo Winston-Salem Downtown by IHG
Restored Art Deco landmark
Downtown Winston-Salem Winston-Salem, North Carolina
Opened
2019
Price
$$
Rated for
Heritage Design SocialOutside the door
The house
IHGRestored Art Deco landmark
A former 1920s department store now runs as an intimate downtown stay centered around its historic ground-floor wine loft.
What it’s good at
Notable
A 1928 Art Deco landmark retaining original terrazzo flooring and historic transom windows.
Listed
Mid-century furnishings and department store origins shape the six-story Art Deco conversion.
Right in the middle
Well-located: walkable to some things, a short ride to more.
Set along West Fourth Street, the hotel puts downtown indie venues, studios, and cocktail lounges within easy walking distance.
The rooms
Mid-century furnishings and tiled modern bathrooms give the uncluttered guest rooms a practical, tailored finish.
The gym
The 24-hour fitness center holds treadmills, elliptical machines, and free weights along a mirrored wall.
Dogs stay too.
Restaurant
Sir Winston Wine Loft
The dining room serves Southern recipes with European influences, and the loft bar pours an extensive selection of wines.
At the table
A grab-and-go counter beside the lobby serves brewed Starbucks coffee, bottled drinks, and morning pastries.
How it began

The 1928 Pepper Building originally housed a bustling department store before sitting vacant for decades ahead of its restoration.
Good to know
Stay here
Hotel Indigo Winston-Salem Downtown by IHG
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Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.