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Hotel Principe

Forte dei Marmi, Italy

Hotel Principe

Minimalist coastal outpost

Find a room

Forte dei Marmi, Italy

Renovated

2021

Price

$$$$

Outside the door

Minimalist coastal outpost

A modernist glass cube set among maritime pines, where retractable walls merge sculpture-dotted gardens with polished marble interiors.

Hotel Principe
“Principe has brought a 1960s Italy-meets-Miami aesthetic to the beach: Wood cube beds come with plush white linens…”
— Condé Nast Traveler 

What it’s good at

Our shorthand ↗
Design

Remarkable

A minimalist glass cube by Klaus Müller, appointed with Italian designer furnishings and contemporary marble sculptures.

Luxe

Remarkable

Butler-serviced beach cabanas, sommelier-curated in-room wine refrigerators, and private yacht charters along the Ligurian coast.

Wellness

Notable

Egoista Spa features a hydrothermal circuit with Russian banya, Finnish sauna, sensory mist showers, and hydrotherapy pool.

Our shorthand ›
Hotel Principe
Hotel Principe
Hotel Principe

What they say

One Michelin Key

Michelin

Forbes Four-Star

Forbes Travel Guide

2026

Also in Condé Nast Traveler and AFAR.

The glassy, angular, decidedly modern Principe Fortei dei Marmi is Tuscan Riviera to the utmost, as unapologetically glamorous as a hotel can be without slipping over into ostentation.
— Michelin 
“The hotel’s 28 contemporary-feeling rooms and suites feature light wood flooring, custom-designed sofas and beds, and furnishings from Italy’s best designers.”
— AFAR 
Hotel Principe

Somewhere quiet

Away from the crowds. Getting around takes intention.

Quietly positioned two blocks from Versilia's beach clubs, with Forte dei Marmi's flat cycling avenues and boutiques just minutes away.

Hotel Principe
Hotel Principe

The rooms

Sunlit rooms feature parquet floors, Italian designer furniture, glass-walled bathrooms, and in-room wine refrigerators curated by the house sommelier.

Hotel Principe, rooms
Hotel Principe, rooms
Hotel Principe, rooms

The pools

Bring a swimsuit.

A heated garden pool rests among daybed cabanas, and an indoor hydrotherapy pool sits beneath the spa's skylight.

Hotel Principe, the pool
Hotel Principe, the pool

The spa

Treatment rooms look across the indoor pool, and the thermal circuit includes a Turkish hammam, bio-sauna, and ice room.

Hotel Principe, the spa
Hotel Principe, the spa

Dogs stay too.

Hotel Principe
Hotel Principe

At the table

Michelin-starred Lux Lucis serves tasting menus on the rooftop. Next door, 67 Sky Lounge Bar pours sunset cocktails.

Hotel Principe, at the table
Hotel Principe, at the table
The element of surprise takes you from the moment you glimpse architect Klaus Müller’s minimalist cube — a simple and straightforward building...
— Forbes Travel Guide 

Hotel Principe
Hotel Principe

Stay here

Hotel Principe

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Our shorthand

How we rate hotels.

The medals

Gold

Extremely rare. Sets the global standard.

Silver

Brilliant execution. And we’re picky.

Bronze

They did this well. You’ll notice.

Listed

A defining trait. Makes the hotel what it is.

The eight vibes

Design

Built around a vision. Even the door handles have a designer.

Luxe

Cared for at every turn. The bath is drawn before you ask.

Local

It could only be here. You wake up knowing where you are.

Social

Where the city goes out. The bar is full and the night is young.

Heritage

A building with a story. Once a palace, a monastery, a station.

Wellness

You leave feeling new. Rest, sweat, soak and sleep like a stone.

Classic

The city grew up with it. Same rituals, same regulars, same bar.

Resort

A world of its own. Something to do from breakfast to nightcap.

The scene

Lively

Where things happen: restaurants, shops, people.

Central

Well-located: walkable to some things, a short ride to more.

Quiet

Away from the crowds. Getting around takes intention.

Secluded

A place apart: the property is the destination.

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Find a room

When are you staying?

Usually from about $400 a night

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