Madrid, SpainBarrio de las Letras
Hotel Vincci Soho
Theatrical townhouse collective
Barrio de las Letras Madrid, Spain
Opened
2006
Price
$$
Rated for
Design Heritage LocalOutside the door
The house
VincciTheatrical townhouse collective
Five historic townhouses become a theatrical set, with check-in at a vintage box office and lounges dressed in backstage rigging.
What it’s good at
Listed
Five protected historic townhouses merged around an interior courtyard in the Literary Quarter.
What they say
Michelin Selected
Michelin
Vincci Soho has given a contemporary new look to five historical buildings... and the resulting hotel offers a memorable marriage of classic architecture and modern interior design.
In a lively part of town
Where things happen: restaurants, shops, people.
Tapas bars line Calle del Prado and Calle León, keeping the surrounding Literary Quarter lively well past midnight.
The rooms
Rooms across the five buildings are quiet and spacious, and select categories open onto balconies overlooking the neighborhood.
NoMad Restaurant
Mediterranean plates are served beneath a glass atrium hung with greenery, opening onto a quiet courtyard patio.
At the table
Breakfast brings fresh pastries set under glass cloches, and evening cocktails are shaken beneath the green-canopied carousel bar.
How it began

Madrid interior designer Alejandra Pombo overhauled the property in 2018, injecting dreamlike stagecraft into the centuries-old structures.
The app
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Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.