Jashita Hotel Tulum
Tulum, Mexico
Vibe
A quiet Soliman Bay retreat where days drift between oceanfront sun loungers, kayak outings to the coral reef, and breezy beachfront palapas.
“Soliman Bay sanctuary”
Italian linens, private plunge terraces, and hands-on hospitality from the founding Marchiorello family on Soliman Bay.
Caoba Spa delivers botanical herbal baths and traditional Mayan clay rituals in an open-air mahogany jungle pavilion.
Pared-down beach interiors feature straw loveseats, airy bathrooms, and pillow-topped sofas in pale sand tones.
On calm Soliman Bay, ten minutes north of Tulum ruins and town.
“Jashita — perched on the shore of the Caribbean just up the beach from the pre-Columbian archeological site — is a small, sophisticated hotel”
Rooms
Suites feature four-poster beds dressed in Italian linens, while higher-category terraces add private plunge pools overlooking the bay.
“It’s small and sophisticated, with 30 rooms and a refined, but low-key restaurant, Pandano.”
Wellness
Built from local mahogany, Caoba Spa hosts Mayan clay rituals and botanical herbal baths alongside an open-air yoga studio above the canopy.
Backstory
The Marchiorello family bought the Soliman Bay property as a private vacation retreat in the 1990s before opening it to guests in 2010.
Eat & drink
Candlelight illuminates Pandano Restaurant each evening for handmade Italian pasta and fresh Caribbean seafood, beside a beachfront swing bar serving mezcalitas.
The neighborhood
Tucked ten minutes north of Tulum, the hotel fronts a calm, reef-protected bay where paddleboarders and snorkelers glide over tropical reef fish.
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The app
This is one hotel. The app has every one we rate, in your pocket, for the whole trip.
Our shorthand
What makes a hotel special, how well they pull it off, and what it feels like outside the door.
How well they pull it off
Extremely rare. Sets the global standard.
Brilliant execution. And we’re picky.
They did this well. You’ll notice.
A defining trait. Makes the hotel what it is.
The eight vibes
Architecture and interiors lead. There’s a creative vision at work.
The guest is conspicuously well cared for. Requests met before they’re made.
Rooted in place. Local character runs through the whole stay.
Energy and scene. Where the city goes out, whether or not it’s sleeping here.
A building with history. The story of the place is part of the stay.
Built around feeling better. Rest, sweat, soak, spa.
A hotel the city grew up with. Same rituals, same regulars.
A world of its own. No reason to leave the property.
Scene — what’s outside the door
Where things happen: restaurants, shops, people.
Well-located: walkable to some things, a short ride to more.
Away from the crowds. Getting around takes intention.
A place apart: the property is the destination.