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Magna Pars L' Hotel à Parfum

Magna Pars L' Hotel à Parfum

Porta Genova, Milan

Opened 2013   Renovated 2019   $$$

“Perfume factory sanctuary”

Design Heritage Luxe
Central

Forbes Travel Guide

“…the property is a quiet hidden gem of only 60 elegant suites, many facing the peaceful inner garden where fragrant trees and bushes grow year-round.” 
Forbes Travel Guide · Recommended
Magna Pars L' Hotel à Parfum — vibe

Vibe

Post-industrial glass walls wrap fragrant courtyard gardens, with the scent of custom essences drifting from the on-site perfume laboratory.

“Perfume factory sanctuary”

Design

Post-industrial glass architecture framing fragrant inner courtyards, Brera Academy artworks, and sixty-eight scent-themed suites.

Heritage

A converted 1940 perfume factory preserving original industrial brickwork, steel beams, and cosmetic family heritage.

Luxe

Fragrance consultations at LabSolue perfume laboratory, custom ambient diffusers, and spacious garden-facing all-suite accommodations.

Central

In the Tortona design district, steps from Porta Genova station and the Navigli canals.

Magna Pars L' Hotel à Parfum — rooms

Rooms

Each suite is dedicated to a botanical scent note, outfitted with custom amber diffusers, courtyard views, and original Brera Academy paintings.

Wellness

A Turkish hammam and dedicated sensory treatment suites sit beside a light-filled fitness room equipped with Technogym machines.

Magna Pars L' Hotel à Parfum — backstory

Backstory

Once the Marvin cosmetics factory that crafted perfumes for Milanese fashion houses, the Martone family turned their industrial heritage into hospitality.

Magna Pars L' Hotel à Parfum — eat & drink

Eat & drink

Dishes at DA NOI IN pair with fragrance notes, while botanical cocktails are poured over a backlit white onyx bar at Liquidambar.

The neighborhood

Set in the Tortona design district, quiet side streets give way to fashion showrooms, Porta Genova station, and the bustling Navigli canals.

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