Athens, GreeceSyntagma
New Hotel
Upcycled modernist hotel
Upcycled modernist hotel
The property runs like an avant-garde gallery, trading standard boutique decor for playful upcycled furniture and bold contemporary art.
“the New Hotel is the city’s coolest upscale design-centric property, with 79 rooms (including seven suites) and an intimate restaurant.”
What it’s good at
Listed
Folklore shadow-puppet silhouettes and vintage Athenian postcard collages bring Greek tales indoors.
What they say
Michelin Selected
Michelin
Also in Condé Nast Traveler, Wallpaper* and AFAR.
owner Dakis Jouannou went for something a little bit bolder... hired a pair of genius Brazilian interior architects, Fernando and Humberto Campana, to make a new hotel from the pieces of the old.
“Designed by Brazilian brothers Fernando and Humberto Campana, the 79-room hotel with views of the Acropolis harkens back to classic Greek architecture but is infused with hand-selected luxury design details.”
Right in the middle
Well-located: walkable to some things, a short ride to more.
Syntagma Square sits two blocks away, and the ancient footpaths of Plaka and the Acropolis are an easy walk away.
The rooms
Floor-to-ceiling windows brighten bamboo floors, and bedrooms keep illuminated glass evil-eye charms mounted beside the beds.
The spa and gym
The private treatment room uses Greek Korres botanicals and heated sea shells. A steam hammam and gym sit nearby.
Restaurant
NEW Taste
Reclaimed timber columns rise between indoor plants, where tables serve Mediterranean dishes and seasonal weekend brunch.
Brazilian designers Humberto and Fernando Campana mixed reclaimed furniture with contemporary art by Jenny Holzer and Laurie Anderson and their own offbeat designs.
Restaurant
Art Lounge
The rooftop terrace looks out toward Lycabettus Hill, serving modern Greek plates and cocktails infused with Chios mastiha.
At the table
The lobby bar sits beneath an oversized paper lamp, pouring Greek spirits and espresso beside walls of salvaged furniture scraps.
How it began
Owner Dakis Joannou gutted the 1958 Olympic Palace Hotel, enlisting architecture students to rebuild the interiors by hand from its own salvaged materials.
Athens
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Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.