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New Road Hotel

London, United KingdomWhitechapel

New Road Hotel

Industrial textile bolthole

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Whitechapel   London, United Kingdom

Opened

2018

Price

$$

Outside the door

Industrial textile bolthole

Original warehouse windows and exposed brick set an industrial tone across communal hubs, where guests gather around pool tables and co-working desks.

New Road Hotel

What it’s good at

Our shorthand ↗
Design

Notable

Exposed brickwork and original factory windows pair with contemporary industrial lighting and parquet flooring across communal spaces.

Heritage

Notable

Converted East End garment factory where the owners' father once worked on the manufacturing floor.

Local

Notable

Grounded in Whitechapel textile trade heritage through family factory roots and a halal British chophouse.

Our shorthand ›
New Road Hotel

What they say

Also in Wallpaper*.

the hotel’s MO is to lure guests out into the public spaces where vending machines dispense complimentary beverages, the rooftop studio offers outdoor yoga
— Wallpaper* 
New Road Hotel

Right in the middle

Well-located: walkable to some things, a short ride to more.

Whitechapel station is a four-minute walk away, placing the galleries, street art, and curry houses of Brick Lane within easy reach.

New Road Hotel

The rooms

Compact rooms feature rainfall showers and warehouse glazing, while top-floor Lofts step out onto private terraces with rooftop hot tubs.

New Road Hotel, rooms
New Road Hotel, rooms
New Road Hotel, rooms

At the table

Mr. White’s English Chophouse serves halal steaks and Sunday roasts beside a ground-floor cocktail bar.

New Road Hotel, at the table

How it began

New Road Hotel, how it began

Three brothers transformed this former garment factory into a hotel, returning to the very manufacturing floor where their father once worked.

New Road Hotel
New Road Hotel

Stay here

New Road Hotel

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Our shorthand

How we rate hotels.

The medals

Gold

Extremely rare. Sets the global standard.

Silver

Brilliant execution. And we’re picky.

Bronze

They did this well. You’ll notice.

Listed

A defining trait. Makes the hotel what it is.

The eight vibes

Design

Built around a vision. Even the door handles have a designer.

Luxe

Cared for at every turn. The bath is drawn before you ask.

Local

It could only be here. You wake up knowing where you are.

Social

Where the city goes out. The bar is full and the night is young.

Heritage

A building with a story. Once a palace, a monastery, a station.

Wellness

You leave feeling new. Rest, sweat, soak and sleep like a stone.

Classic

The city grew up with it. Same rituals, same regulars, same bar.

Resort

A world of its own. Something to do from breakfast to nightcap.

The scene

Lively

Where things happen: restaurants, shops, people.

Central

Well-located: walkable to some things, a short ride to more.

Quiet

Away from the crowds. Getting around takes intention.

Secluded

A place apart: the property is the destination.

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Find a room

When are you staying?

Usually from about $150 a night

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