New Road Hotel
Whitechapel, London
“East End factory loft”
Vibe
Exposed brickwork and oversized warehouse windows frame an open communal lobby where guests shoot pool beside salvaged factory doors.
“East End factory loft”
Exposed brickwork, oversized industrial factory windows, and salvaged warehouse doors shaped by designer Nigel Howard.
A converted East End textile factory where the founding brothers' father once worked on the manufacturing floor.
Open-plan communal lounges with hot desks, an all-day bar, and a dedicated pool table games zone.
In Whitechapel, minutes from the Elizabeth line station and a short walk to Brick Lane and Spitalfields.
Rooms
Sleek loft-style spaces feature rainfall showers and industrial glazing, while top-floor rooms open onto private terraces with outdoor hot tubs.
Wellness
A fourth-floor fitness studio and open terrace offers workout equipment and quiet space for rooftop yoga.
Backstory
Three brothers converted the former textile factory where their father once worked, preserving the building's industrial bones and vintage signs.
Eat & drink
Drinks are poured beneath the bar's salvaged Service sign, while Mr. White’s English Chophouse serves halal steaks and grilled seafood.
The neighborhood
Whitechapel station sits four minutes away on foot, with Brick Lane's street art, vintage stalls, and food scene just beyond.
The app
Hotel Please was drawn for the phone in your hand — and this is the flat version of it.
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