Nordic riad hideaway
Behind unassuming medina doors, smooth tadelakt courtyards blend quiet Scandinavian tones with the scent of burning olive wood.
Where it shines
Exceptional
Scandinavian minimalism meets smooth Moroccan tadelakt plaster, Atlas cedar, and muted earth tones.
Notable
Guests gather for family-style dinners around a monumental marble table and rooftop drinks.
Notable
Courtyard living in Dar El Bacha surrounded by handcrafted woodwork and Tamegroute ceramics.
What they say
One Michelin Key
Michelin
Riad No. 37 is one of the most unusual riad hotels in the Marrakech medina.
Right in the middle
Well-located: walkable to some things, a short ride to more.
Located in the Dar El Bacha quarter near Bab Doukkala gate, winding souk alleyways lead ten minutes south to Djemaa el Fna.
The rooms
Bedrooms pair Tempur mattresses and Egyptian cotton with seamless tadelakt bathrooms and bespoke marble sinks.
The plunge pools
Bring a swimsuit.
A courtyard plunge pool rests among orange and olive trees, and a second pool looks out from the rooftop.
At the table
Dinner brings Moroccan and New Nordic fusion to the communal marble table, and breakfast is served on the rooftop.
How it began
In 2019, the owners revived a ruined riad alongside local artisans, preserving original cedar woodwork beneath restrained Nordic lines.
Good to know
Stay here
Riad No.37
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Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.