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Sand Hotel

Reykjavik, IcelandMidborg

Sand Hotel

Tailored bakery townhouse

Midborg   Reykjavik, Iceland

Opened

2017

Price

$$$

Outside the door

The house

Keahotels

Tailored bakery townhouse

Seven connected townhouses wrap around a century-old bakery and tailor shop, running with the quiet warmth of a residential home.

Sand Hotel
“Rooms are comfortable but understated, with Duxiana duvet and pillows, heated bathroom floors, and more Sóley Organic products, alongside chic modern furniture and art.”
— Condé Nast Traveler 

What it’s good at

Our shorthand ↗
Design

Notable

Art Deco brass details and custom headboards upholstered in wool tailoring fabrics.

Heritage

Notable

Seven connected historic townhouses encompass the birthplace of Nobel laureate Halldór Laxness.

Local

Notable

Adjoining the century-old Sandholt bakery, serving freshly baked pastries for morning breakfast.

Our shorthand ›
Sand Hotel
Sand Hotel
Sand Hotel

What they say

Michelin Selected

Michelin

Also in Condé Nast Traveler.

Sandhotel borrows its name from the neighboring Sandholt Bakery, a century-old Reykjavík institution, and also adjoins Guðsteinn Eyjólfsson’s Gentlemans’ Store.
— Michelin 
Sand Hotel

In a lively part of town

Where things happen: restaurants, shops, people.

Indie record shops, secondhand boutiques, and lively bistros line Laugavegur, with Harpa Concert Hall an easy walk away.

Sand Hotel

The rooms

Beds have custom headboards upholstered in wool suiting fabrics, and bathrooms come with heated stone floors.

Sand Hotel, rooms
Sand Hotel, rooms
Sand Hotel, rooms

At the table

Breakfast spreads line the slatted timber counter each morning, and Sandbar & Bistro pours evening cocktails beside green velvet banquettes.

Sand Hotel, at the table
Sand Hotel, at the table
Sand Hotel, at the table

How it began

Sand Hotel, how it began

The complex incorporates the protected facade of Guðsteinn Eyjólfsson, an outfitter that has tailored suits on this street for over a century.

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Our shorthand

How we rate hotels.

The medals

Gold

Extremely rare. Sets the global standard.

Silver

Brilliant execution. And we’re picky.

Bronze

They did this well. You’ll notice.

Listed

A defining trait. Makes the hotel what it is.

The eight vibes

Design

Built around a vision. Even the door handles have a designer.

Luxe

Cared for at every turn. The bath is drawn before you ask.

Local

It could only be here. You wake up knowing where you are.

Social

Where the city goes out. The bar is full and the night is young.

Heritage

A building with a story. Once a palace, a monastery, a station.

Wellness

You leave feeling new. Rest, sweat, soak and sleep like a stone.

Classic

The city grew up with it. Same rituals, same regulars, same bar.

Resort

A world of its own. Something to do from breakfast to nightcap.

The scene

Lively

Where things happen: restaurants, shops, people.

Central

Well-located: walkable to some things, a short ride to more.

Quiet

Away from the crowds. Getting around takes intention.

Secluded

A place apart: the property is the destination.

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