Reykjavik, IcelandMidborg
Sand Hotel
Tailored bakery townhouse
Midborg Reykjavik, Iceland
Opened
2017
Price
$$$
Rated for
Design Heritage LocalOutside the door
The house
KeahotelsTailored bakery townhouse
Seven connected townhouses wrap around a century-old bakery and tailor shop, running with the quiet warmth of a residential home.
“Rooms are comfortable but understated, with Duxiana duvet and pillows, heated bathroom floors, and more Sóley Organic products, alongside chic modern furniture and art.”
What it’s good at
Notable
Seven connected historic townhouses encompass the birthplace of Nobel laureate Halldór Laxness.
Notable
Adjoining the century-old Sandholt bakery, serving freshly baked pastries for morning breakfast.
What they say
Michelin Selected
Michelin
Also in Condé Nast Traveler.
Sandhotel borrows its name from the neighboring Sandholt Bakery, a century-old Reykjavík institution, and also adjoins Guðsteinn Eyjólfsson’s Gentlemans’ Store.
In a lively part of town
Where things happen: restaurants, shops, people.
Indie record shops, secondhand boutiques, and lively bistros line Laugavegur, with Harpa Concert Hall an easy walk away.
The rooms
Beds have custom headboards upholstered in wool suiting fabrics, and bathrooms come with heated stone floors.
At the table
Breakfast spreads line the slatted timber counter each morning, and Sandbar & Bistro pours evening cocktails beside green velvet banquettes.
How it began

The complex incorporates the protected facade of Guðsteinn Eyjólfsson, an outfitter that has tailored suits on this street for over a century.
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Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.