Freiburg, GermanyNeuburg
The Alex Hotel
Family-run wine guesthouse
Family-run wine guesthouse
The Beinert family runs the property with personal warmth, welcoming travelers for evening glasses of regional Baden wine.
What it’s good at
What they say
Michelin Selected
Michelin
Small, individual and personal, this chic and modern city hotel has been created by the Beinert family from a 1960s building.
Right in the middle
Well-located: walkable to some things, a short ride to more.
Freiburg Hauptbahnhof sits just around the corner, and the historic old town is a short walk away.
The rooms
Rooms are compact but high in quality, designed as quiet spaces to recharge.
Bar
Winery29
Regional bottles line the illuminated bar shelves, and seating extends outside onto the summer terrace.
At the table
The morning buffet includes homemade jams, served at dark wood tables beneath slatted timber walls.
How it began
Built in 1965 as Hotel Atlanta, the building was completely overhauled in 2014 when Alexander Beinert took over.
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Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.