Department store throwback
Mid-century furnishings, brass accents, and vintage rotary phones bring a playful department store energy to the historic pedestrian mall.
What it’s good at
Notable
High ceilings and preserved 1895 windows frame mid-century interiors inspired by vintage New England department stores.
Notable
Open-air drinks at The Roof, a seasonal rooftop bar, alongside street-front patio dining at Counter.
Listed
Set in the 1895 Newmark building, honouring its commercial past on the historic Essex Street pedestrian mall.
What they say
Michelin Selected
Michelin
Also in Condé Nast Traveler and Wallpaper*.
With its loft-style rooms and its mid-century modernist décor, it’s something of an ode to the downtown department store…
In a lively part of town
Where things happen: restaurants, shops, people.
Directly on the Essex Street pedestrian walkway, you are steps from Salem's historic witch museums, craft taprooms, and seaside wharves.
The rooms
Preserved 1895 windows illuminate layouts ranging from efficient micro-rooms to loft-style suites with upstairs bedrooms and colorful mid-century accents.
Restaurant
Counter
Blue stools line a geometric-tiled lunch counter beside the open kitchen, serving burgers and drinks along the pedestrian walkway.
The Hotel Salem's mid-century aesthetic, contemporary food and drinks, and friendly environment make it a lovely, welcome counterpoint to the more traditional and historical stops in Salem.
Bar
The Roof
Salem's only rooftop bar pours craft cocktails over fresh oysters and tacos under an open-air pergola above the downtown skyline.
At the table
Downstairs, a room-length polished wood bar sits against mirrored liquor shelves in The Cellar for private gatherings.
How it began

Built in 1895 as the Newmark building, the former downtown clothing emporium was reimagined by designer Rachel Reider in 2017.
“Keeping the building’s original 1895 windows and high ceilings in tact, the company’s director of design Rachel Reider, took her cues from building’s past as a high-end clothing shop...”
Good to know
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The Hotel Salem
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Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.