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The Pure

Frankfurt, GermanyGallus

The Pure

All-white design loft

Gallus   Frankfurt, Germany

Opened

2005

Price

$$

Outside the door

All-white design loft

The property commits completely to white-on-white minimalism, running like an easygoing loft with late breakfasts and evening courtyard drinks.

The Pure

What it’s good at

Our shorthand ↗
Design

Notable

An all-white interior grounded by Thassos marble and dark wenge parquet.

Luxe

Listed

Down duvets, Thai herbal toiletries, and Sunday checkouts extended to four in the afternoon.

Social

Listed

A bamboo courtyard patio and a lobby bar serving espresso and evening drinks.

Our shorthand ›
The Pure
The Pure
The Pure

What they say

Michelin Selected

Michelin

Also in Condé Nast Traveler.

White marble, white leather, white lacquer — the celebrated local architect and designer Oana Rosen finds the button marked ‘futuristic’ and presses it repeatedly.
— Michelin 
The Pure

Right in the middle

Well-located: walkable to some things, a short ride to more.

Frankfurt Hauptbahnhof sits just down the street. Bahnhofsviertel restaurants and the financial district are both within easy reach.

The Pure

The rooms

Dark parquet floors offset the high-ceilinged, all-white bedrooms. Top-floor rooms open onto private terraces overlooking the city.

The Pure, rooms
The Pure, rooms
The Pure, rooms

The sauna

In the basement, slatted wooden loungers face a glazed Finnish sauna bathed in deep red light.

The Pure, the spa
The Pure, the spa

The gym

Cardio machines and stationary bikes stand before floor-to-ceiling corner mirrors in the compact workout space.

The Pure, the gym
The Pure, the gym

The Pure Bar

The illuminated white counter pulls espresso through the morning and mixes cocktails late into the evening.

The Pure, the pure bar
The Pure, the pure bar
The Wenge parquet-floored rooms are high-ceilinged, decently sized and all-white with square accordion shades on over-head fixtures, white-leather-upholstered head boards, and wall-mounted media centers.
— Condé Nast Traveler 

At the table

Glass tables in the Living Room look onto the courtyard, setting the scene for an eclectic buffet breakfast.

The Pure, at the table

How it began

The Pure, how it began

Local hoteliers Micky Rosen and Alex Urseanu converted a turn-of-the-century textile factory in 2005, erasing every trace of industrial grit.

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Our shorthand

How we rate hotels.

The medals

Gold

Extremely rare. Sets the global standard.

Silver

Brilliant execution. And we’re picky.

Bronze

They did this well. You’ll notice.

Listed

A defining trait. Makes the hotel what it is.

The eight vibes

Design

Built around a vision. Even the door handles have a designer.

Luxe

Cared for at every turn. The bath is drawn before you ask.

Local

It could only be here. You wake up knowing where you are.

Social

Where the city goes out. The bar is full and the night is young.

Heritage

A building with a story. Once a palace, a monastery, a station.

Wellness

You leave feeling new. Rest, sweat, soak and sleep like a stone.

Classic

The city grew up with it. Same rituals, same regulars, same bar.

Resort

A world of its own. Something to do from breakfast to nightcap.

The scene

Lively

Where things happen: restaurants, shops, people.

Central

Well-located: walkable to some things, a short ride to more.

Quiet

Away from the crowds. Getting around takes intention.

Secluded

A place apart: the property is the destination.

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