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The Standard, Hua Hin, reception desk

Hua Hin, Thailand Hua Hin Beach

The Standard, Hua Hin

Retro coastal clubhouse

Hua Hin Beach   Hua Hin, Thailand

Opened

2021

Price

$$

Outside the door

The brand

The Standard

Retro coastal clubhouse

DJ sessions, chilled spritzes, and a vibrant poolside crowd create a carefree, high-spirited seaside rhythm steps from the Gulf.

The Standard, Hua Hin, aerial master plan
“The breezy brutalist-looking lobby spells a breath of (literal) fresh air in Hua Hin’s hotel scene.”
— Condé Nast Traveler 

Where it shines

Our shorthand ↗
Design

Remarkable

Mid-century Miami retro architecture pairs with curved concrete forms, yellow poolside loungers, and custom calligraphy tiles by Rostarr.

Resort

Notable

A beachfront pool deck, watersports gear, and cul-de-sacs of private pool villas shape an active seaside stay.

Social

Notable

Beachfront Thai izakaya Praça and poolside Lido Bar host lively weekend DJ sets and sunset cocktail gatherings.

Our shorthand ›
The Standard, Hua Hin, guest room
The Standard, Hua Hin, spa treatment room
The Standard, Hua Hin, the juice cafe

What they say

Michelin Selected

Michelin

Also in Condé Nast Traveler and AFAR.

Still, for all its good looks, it’s by no means un-luxurious — the spa program, in particular, is elaborate and inventive…
— Michelin 
The Standard, Hua Hin, lido bar

Right in the middle

Well-located: walkable to some things, a short ride to more.

Set right on the main beach, the property is a quick stroll from Hua Hin night market and bustling local seafood stalls.

The Standard, Hua Hin, standard king room

The rooms

Main building rooms feature rattan accents and private balconies, while standalone pool villas offer terrazzo bathrooms with disco balls dangling overhead.

The Standard, Hua Hin, standard king room
The Standard, Hua Hin, standard double room
The Standard, Hua Hin, canopy suite

The pool and gym

Bring a swimsuit.

Yellow parasols line the beachfront swimming pool, and the gym looks straight into a garden courtyard.

The Standard, Hua Hin, main pool
The Standard, Hua Hin, fitness center

The spa

Treatment rooms look out on tropical gardens, offering traditional Thai herbal compress bodywork and a DIY mineral mud lounge.

The Standard, Hua Hin, spa reception
The Standard, Hua Hin, spa reception

Dogs stay too.

The Standard, Hua Hin, praca beach bar

At the table

Praça serves Thai small plates in the lantern-lit beach garden, and Lido prepares wood-fired pizzas beside the pool.

The Standard, Hua Hin, lido restaurant
The Standard, Hua Hin, praca beach terrace
This smart seafront resort draws on the brand’s Miami roots with midcentury-modern furniture, candy-striped umbrellas, and disco balls lighting the bathrooms.
— AFAR 

How it began

The Standard, Hua Hin, reception desk

Opened in 2021, the resort unfolds around a restored beachfront wooden heritage house, among the earliest residential homes along Hua Hin's coast.

The Standard, Hua Hin, standard double room
The Standard, Hua Hin, reception desk

Stay here

The Standard, Hua Hin

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Our shorthand

How we rate hotels.

The medals

Gold

Extremely rare. Sets the global standard.

Silver

Brilliant execution. And we’re picky.

Bronze

They did this well. You’ll notice.

Listed

A defining trait. Makes the hotel what it is.

The eight vibes

Design

Built around a vision. Even the door handles have a designer.

Luxe

Cared for at every turn. The bath is drawn before you ask.

Local

It could only be here. You wake up knowing where you are.

Social

Where the city goes out. The bar is full and the night is young.

Heritage

A building with a story. Once a palace, a monastery, a station.

Wellness

You leave feeling new. Rest, sweat, soak and sleep like a stone.

Classic

The city grew up with it. Same rituals, same regulars, same bar.

Resort

A world of its own. Something to do from breakfast to nightcap.

The scene

Lively

Where things happen: restaurants, shops, people.

Central

Well-located: walkable to some things, a short ride to more.

Quiet

Away from the crowds. Getting around takes intention.

Secluded

A place apart: the property is the destination.

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