The StandardX Melbourne
Fitzroy, Melbourne
“Fitzroy creative hub”
MICHELIN Guide · Condé Nast Traveler
Vibe
Raw concrete and rebellious punk accents set the stage for a lively, neighborhood-rooted ground floor scene.
“Fitzroy creative hub”
Mid-century industrial interiors created by Melbourne design studio Hecker Guthrie.
Buzzy Fitzroy gathering spot featuring a lively Mexican restaurant and panoramic rooftop bar.
Set along Rose Street with custom art by local Melbourne creators throughout.
Fitzroy heart for nightlife, indie galleries, and Rose Street markets.
Rooms
Brutalist-inspired interiors mix exposed concrete with custom local artwork and views over Fitzroy's eclectic rooftops.
Backstory
Debuting in 2024 as the brand's first StandardX, the hotel celebrates Fitzroy's 1970s post-punk music culture.
The neighborhood
Set directly on Rose Street, the famous Artists Market, indie galleries, and local wine bars wait outside.
“The StandardX lands in Fitzroy with a raw, playful energy that fits right into the neighborhood’s jumble of art studios, vintage stores, and warehouse bars.”
“Consider beginning your explorations at The StandardX, Melbourne, a hotel located in culturally rich Fitzroy: Its retro terrazzo-floored lobby and lipstick red walls are a good match for the vintage-clothing stands that pop up on the sidewalks outside the store on weekends.”
The app
Hotel Please was drawn for the phone in your hand — and this is the flat version of it.