Milwaukee, WisconsinWestown
The Trade, Autograph Collection
Industrial arena clubhouse
Westown Milwaukee, Wisconsin
Opened
2023
Price
$$$
Rated for
Design Social LocalOutside the door
The house
MarriottIndustrial arena clubhouse
The property is a game-day gathering point across from Fiserv Forum, steeped in Milwaukee's brewing and manufacturing history.
What it’s good at
Listed
A ninth-floor rooftop lounge and ground-level gastropub anchor the evening gathering spaces.
Listed
The property draws its identity from Milwaukee tradespeople and 19th-century fur-trading roots.
What they say
Michelin Selected
Michelin
The lobby at The Trade centers on a sculptural version of the Hoan Bridge, alongside replica copper beer kettles that recall Milwaukee's brewing history; one floor is built specifically for visiting pro athletes.
Right in the middle
Well-located: walkable to some things, a short ride to more.
Fiserv Forum's plaza sits directly across the street, and Westown restaurants are a short walk away.
The rooms
Rooms on the fourth floor are built for visiting athletes, with taller ceilings, eight-foot doors, and California king beds.
The gym
Floor-to-ceiling windows look toward Fiserv Forum, and four-inch sound-deadening rubber flooring cushions the weights.
Restaurant
Craft
Retractable garage doors open to the street, and copper brewing hoods crown the central square bar.
At the table
Il Cervo looks out over the city skyline, and Solomon's bar hosts live music on Friday and Saturday nights.
How it began
The hotel was built on land reclaimed from the demolished Park East Freeway spur, leased from the Milwaukee Bucks.
Milwaukee
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The app
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Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.