Pink-hued party playground
An electric beachfront playground where poolside champagne, vibrant pink aesthetics, and direct access to open-air stages define the scene.
Where it shines
Notable
A pink-hued aesthetic featuring custom whimsical furnishings, ceiling mirrors, and private terraces overlooking the Mediterranean.
Notable
Attentive beach daybed service, dedicated concierge yacht bookings, and expansive suites with Salvatore Ferragamo bath amenities.
Notable
Direct Platja d'en Bossa beach access, signature red swimming pool, full-service daybeds, and multiple vibrant restaurants.
What they say
Forbes Recommended
Forbes Travel Guide
2026
The exclusive accommodation boasts all the best parts of the Ibiza lifestyle, including unfettered access to the adjacent beach club…
In a lively part of town
Where things happen: restaurants, shops, people.
Set right on the sands of Platja d'en Bossa, just steps from world-famous open-air clubs and beachside venues.
The rooms
Suites feature furnished sea-facing terraces, ceiling mirrors, bold custom furnishings, and expansive views stretching across the Mediterranean.
The water
Bring a swimsuit.
The pool
The signature outdoor swimming pool is tiled in bold red patterns, fringed by palm shadows and VIP daybeds.
The gym
The 24-hour Body Hub gym is fitted with halo lighting, squat racks, and cardio machines facing tropical greenery.
Restaurant
Gordon Ramsay Hell’s Kitchen
The dining room centers on a backlit open kitchen, framed by dark gloss floors and pitchfork-crested blue velvet chairs.
At the table
Up Ibiza Sky Society pours rooftop drinks beside propeller sculptures, and garden tables sit under pink bougainvillea.
How it began

Formerly known as The Ushuaïa Tower, the property was completely reimagined in 2025 as the flagship for a new luxury brand.
Good to know
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The Unexpected Ibiza Hotel
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Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.