Midtown New York, New York
Renovated
2024
Price
$$$$
Rated for
Luxe Design SocialOutside the door
The house
FirmdaleMaximalist townhouse redoubt
English eccentricity meets Midtown Manhattan, where colorful textiles, contemporary British art, and a 130-seat leather screening room define the lively social spaces.
“It's a bit disorienting walking into the Whitby, as Midtown has rarely seen anything so colorful, playful, and witty.”
What it’s good at
Exceptional
Personalized service pairs with deep granite soaking tubs, fabric-lined walls, evening turndown, and private furnished skyline terraces.
Remarkable
Individually styled interiors feature bold patterned headboards, industrial steel Crittall windows, and curated contemporary British art installations.
Notable
Live Saturday jazz sets, a thirty-foot pewter bar counter, and a private leather-seated basement screening cinema.
What they say
Three Michelin Keys
Michelin
Forbes Four-Star
Forbes Travel Guide
2026
UK Readers' Choice Awards – New York City
Condé Nast Traveler
2025
Also in Wallpaper* and AFAR.
Firmdale can compete with anyone in the world on comfort, while looking just that much more stylish and charming while they’re at it.
“Floor-to-ceiling windows are framed by patterned curtains and the now signature headboards mark focal points in each room with a joyful yet measured exploration of colour, texture and pattern.”
Right in the middle
Well-located: walkable to some things, a short ride to more.
Set on West 56th Street, the hotel sits two blocks south of Central Park, with MoMA and Fifth Avenue flagships just steps away.
The rooms
Floor-to-ceiling Crittall windows flood each individually styled room with light, framed by fabric-padded walls, bespoke embroidered headboards, and deep granite soaking tubs.
The gym
- Treatments
- In-room Soholistic massage and beauty treatments available upon request.
- Gym
- 24-hour gym equipped with Technogym cardiovascular equipment, weight machines, and free weights.
Dogs stay too.
The Whitby Bar & Restaurant
The 30-foot pewter bar sits beneath hanging woven baskets, serving all-day menus alongside Saturday night jazz sessions.
The interiors of the boutique hotel don a playful English style. Each room is individually decorated with a different mix of vivid patterns…
Restaurant
The Orangery
Daylight fills this skylit dining room, where porcelain platters line the walls and tables are set for afternoon tea.
At the table
Private dining rooms host gatherings around candlelit tables set with floral bouquets against illustrated wall murals.
How it began
Purpose-built in 2017, the sixteen-story limestone and steel structure brought Firmdale's bold British aesthetic to a block traditionally dominated by corporate towers.
“Each of the 86 guest rooms exudes a personality of its own, complete with playful pieces of artwork and color-forward design by Kit.”
Good to know
Stay here
The Whitby Hotel
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Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.