London, United KingdomLeicester Square
Victory House Leicester Square
Cinematic Victorian hotel
Leicester Square London, United Kingdom
Renovated
2017
Price
$$
Rated for
Design Heritage LocalOutside the door
Cinematic Victorian hotel
A West End retreat shaped by film history, pairing mid-century cinema nostalgia with an intimate theatrical setting.
What it’s good at
Notable
Monochrome cinema portraits line the corridors alongside silent films projected by the lifts.
Notable
An 1898 French Renaissance terracotta facade created by theatre architect Walter Emden.
Listed
Views over Leicester Square give front-row vantage points onto West End film premieres.
What they say
Also in Wallpaper*.
Inside, the imposing terracotta-coloured facade gives way to soft colours and hard furnishings; teals, greys, brass and wood, are offset by black-and-white film shots.
In a lively part of town
Where things happen: restaurants, shops, people.
The entrance sits between Leicester Square and the Prince Charles Cinema, with Chinatown just around the corner.
The rooms
Soundproof rooms are hung with monochrome movie portraits, and sixth-floor suites have circular portholes tucked under the eaves.
At the table
A faceted brass bar stands inside the bistro, and cafe tables line the street terrace outside.
How it began

The building opened in 1898 as the Hôtel de l'Europe, before the children's charity NSPCC renamed it Victory House in 1922.
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Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.