Shoreditch London, United Kingdom
Renovated
2024
Price
$$$
Rated for
Design Social WellnessOutside the door
The house
Virgin HotelsShoreditch vinyl roost
Staff in boiler suits welcome guests into a 1970s-infused social hub where rooftop pool sessions meet late-night vinyl spins.
What it’s good at
Notable
Exposed brick walls, steel factory windows, and burnt amber accents complement custom beds and scarlet Smeg refrigerators.
Notable
A rooftop pool deck, late-night DJ takeovers, and a vinyl cocktail lounge spinning vintage records.
Listed
A subterranean fitness centre equipped with Technogym and Peloton machinery sits beneath a heated rooftop plunge pool.
What they say
Michelin Selected
Michelin
there’s no more natural setting for the capital’s first Virgin hotel than this, a red brick industrial-style building on a prominent corner in Shoreditch.
In a lively part of town
Where things happen: restaurants, shops, people.
Set on Curtain Road, the hotel places you moments from Brick Lane vintage markets, independent coffee spots, and buzzy late-night venues.
The rooms
Curved lounge beds, Marshall retro speakers, and rainfall showers with steam settings bring a chilled 1970s feel to neutral-toned chambers.
The rooftop pool
Bring a swimsuit.
The open-air heated pool sits on the roof, flanked by glass railings and panoramic skyline views.
Gym and treatments
Underground, the 24-hour fitness centre includes Peloton and Technogym machines, alongside three treatment rooms for botanical therapies.
Dogs stay too.
Bar
Hidden Grooves
A 5,000-record vinyl library lines this hi-fi lounge, which hosts evening DJ sessions and mixes album-inspired cocktails.
Restaurant
45th & 7th by 45 London
Floor-to-ceiling windows wrap around this rooftop dining room, serving weekend brunches beneath woven basket lamps.
How it began

First opening as The Curtain and later Mondrian Shoreditch, the red-brick industrial building marked Virgin's hotel debut in London.
Good to know
Stay here
Virgin Hotels London-Shoreditch
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Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.