W San Francisco
San Francisco, California
Yerba Buena
Vibe
Vinyl Nights sets the social rhythm with Tuesday and Thursday DJ sessions, temporarily at Upstairs Bar during the Living Room renovation.
“Gold fever futurism”
Gold Fever guestrooms combine angular, beveled surfaces with gold accents recalling boomtown fortunes.
Tuesday W Run Club complements FIT’s 1,875 square feet beneath a glass ceiling.
Vinyl Nights brings DJ Works to Upstairs Bar during the Living Room renovation.
Beside SFMOMA in Yerba Buena, with Moscone across Third Street and Union Square walkable.
“The public spaces are decorated in a futuristic style, fitting given San Francisco’s status as a high-tech capital, with electronic art and unusual lighting effects throughout.”
Rooms
Gold Fever guestrooms pair angular, beveled surfaces with gold accents, drawing connections between the Gold Rush and San Francisco’s technology economy.
Wellness
FIT gathers cardio machines and free weights beneath a glass ceiling, while Tuesday’s W Run Club takes exercise into the city.
“Younger guests who like a funky vibe will feel right at home at the W.”
Backstory
The tower was originally planned for an unsuccessful Swiss Hotel project before opening at the crest of the dot-com boom in 1999.
Eat & drink
During the Living Room renovation, second-floor Upstairs Bar temporarily hosts its service, serving cocktails and light bites.
The neighborhood
SFMOMA sits next door and Moscone across Third Street, placing you among Yerba Buena’s museums and convention crowds, with Union Square walkable.
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The app
This is one hotel. The app has every one we rate, in your pocket, for the whole trip.
Our shorthand
What makes a hotel special, how well they pull it off, and what it feels like outside the door.
How well they pull it off
Extremely rare. Sets the global standard.
Brilliant execution. And we’re picky.
They did this well. You’ll notice.
A defining trait. Makes the hotel what it is.
The eight vibes
Architecture and interiors lead. There’s a creative vision at work.
The guest is conspicuously well cared for. Requests met before they’re made.
Rooted in place. Local character runs through the whole stay.
Energy and scene. Where the city goes out, whether or not it’s sleeping here.
A building with history. The story of the place is part of the stay.
Built around feeling better. Rest, sweat, soak, spa.
A hotel the city grew up with. Same rituals, same regulars.
A world of its own. No reason to leave the property.
Scene — what’s outside the door
Where things happen: restaurants, shops, people.
Well-located: walkable to some things, a short ride to more.
Away from the crowds. Getting around takes intention.
A place apart: the property is the destination.