Futuristic design outpost
Glowing neon accents, electronic art installations, and weekly DJ sessions give this SoMa high-rise an energetic, high-tech pulse.
Where it shines
Notable
Gold-dusted fog wallpaper, angular metallic accents, and carpets tracing historic cable car lines.
Notable
A skylit fitness center with color-changing light rings hosts group run club sessions.
What they say
Michelin Selected
Michelin
Also in Condé Nast Traveler.
The ultra-modern decor lights up, from the black check-in desk that glows pink and purple to the light-up map of San Francisco above it...
Right in the middle
Well-located: walkable to some things, a short ride to more.
Set in SoMa, the hotel stands directly beside SFMOMA and across from the Moscone Center, steps from Yerba Buena Gardens.
The rooms
Sleek Gold Fever rooms feature beveled metallic accents, custom graphic throws, and oversized windows framing downtown skyline views.
The gym
Cardio machines and weights sit beneath a domed glass skylight ringed with neon lighting and polished chrome accents.
Dogs stay too.
The Living Room Bar
Backlit liquor shelves illuminate the long cocktail bar, where guest DJs spin vinyl on Tuesday and Thursday nights.
At the table
Upstairs, blue ambient lighting washes across lounge booths and modular tables set for evening cocktails and light bites.
How it began
Opened in 1999 during the dot-com boom, this tower was the first ground-up property custom-built for the W brand.
Good to know
Stay here
W San Francisco
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San Francisco
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Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.