Scandinavian design commons
A blackened steel spiral staircase anchors the light oak lobby, balancing Scandinavian minimalism with downtown New York energy.
“Nothing feels cookie cutter at 11 Howard, where every piece of furniture, art, or bath product is enough to make you want to pause and take a look.”
What it’s good at
Remarkable
Custom furnishings by Space Copenhagen pair with a suspended Calder mobile in the lobby.
Notable
An on-site HigherDOSE spa offers private full-spectrum infrared saunas, PEMF grounding mats, and lymphatic drainage facials.
Listed
The blond serves evening cocktails amid plush velvet, while The Library offers second-floor communal lounge seating.
What they say
Michelin Selected
Michelin
UK Readers' Choice Awards – New York City
Condé Nast Traveler
2025
Also in Wallpaper*.
contemporary Scandinavian design meets a more inclusive, less ostentatious version of luxury hospitality.
In a lively part of town
Where things happen: restaurants, shops, people.
Set on Howard Street, the hotel sits right where SoHo fashion boutiques meet the restaurants and bars of Chinatown.
The rooms
Rooms feature eleven-foot ceilings, bleached oak floors, oversized windows, and crisp Society French linens alongside understated ceramic art.
The spa
HigherDOSE offers private infrared sauna cabins with chromotherapy lighting alongside PEMF grounding mats and lymphatic drainage treatments.
Dogs stay too.
Bar
the blond
Plush velvet banquettes and glowing bottle shelves set the scene for evening cocktails and late-night DJ sets.
The hotel’s 221 rooms have an individual charm, thanks to the building’s irregular floor plan, the legacy of a previous life as a more higgledy-piggledy hotel.
At the table
Michelin-starred Le Coucou serves French classics under grand chandeliers in a dining room designed by Roman and Williams.
How it began
The converted post office showcases a 150-foot south-wall mural created by local student artists.
Good to know
Stay here
11 Howard
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Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.