Flatiron District New York, New York
Opened
2018
Price
$$
Rated for
Design Social HeritageOutside the door
The house
FreehandBohemian creative clubhouse
Roman and Williams designed the social lounges, where neighborhood creatives gather among restored wood paneling, lush plants, and commissioned student murals.
“When Roman and Williams redesigned the property, they leaned into this past with midcentury-modern design details, an abundance of artwork...”
What it’s good at
Remarkable
Interiors by Roman and Williams feature custom timber bunks, restored millwork, and commissioned Bard College student murals.
Remarkable
Five distinct venues span the Broken Shaker rooftop, Bar Calico, and DJ parties at Georgia Room.
Notable
The 1928 French Renaissance revival building formerly housed the George Washington Hotel, hosting writers and artists.
What they say
Michelin Selected
Michelin
Also in Condé Nast Traveler, Wallpaper* and AFAR.
Here their eclectic, retro-inspired style turns what was once a humble residential hotel into something much livelier and more livable…
Right in the middle
Well-located: walkable to some things, a short ride to more.
Set on Lexington Avenue where Gramercy meets Flatiron, the property sits a short stroll from Madison Square Park and neighborhood bistros.
The rooms
Accommodations range from compact solo rooms to custom timber bunks, featuring hand-painted murals by Bard College artists and slick green bathroom tile.
The gym
The subterranean fitness studio is open around the clock, stocked with cardio machines, free weights, and Peloton bikes.
Dogs stay too.
Bar
Broken Shaker
The eighteenth-floor rooftop bar serves craft cocktails on an open-air terrace looking toward the Empire State Building.
Open spaces, including the restaurants and the mezzanine lounge, are filled with music, color, art, plants, and people enjoying craft cocktails…
At the table
The mezzanine holds Bar Calico for agave cocktails and the Georgia Room, where DJs spin beneath a large disco ball.
How it began

Dating to 1928, the former George Washington Hotel once served as a creative crash pad for writers W.H. Auden and Christopher Isherwood.
“Occupying the historic George Washington Hotel in the city’s Flatiron neighbourhood, originally built in 1928, Freehand New York exudes the same vibrant textures and warmth”
Good to know
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Freehand New York
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Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.