Bloomsbury London, United Kingdom
Renovated
2014
Price
$
Rated for
Design Social LocalOutside the door
The house
GeneratorIndustrial social outpost
Social energy fills the lobby lounges, where neon signs, reclaimed timber, and eclectic artwork bring international travelers together.
What it’s good at
Notable
Reclaimed wood, custom fire-extinguisher lighting, and street-art murals bring industrial character to the social lounges and dorms.
Notable
Four public venues host DJ sets, karaoke, and tournament shuffleboard around a red double-decker bus bar.
Listed
Murals celebrate British street culture and Queen Elizabeth, set on a leafy Bloomsbury street near historic squares.
Right in the middle
Well-located: walkable to some things, a short ride to more.
Set on leafy Tavistock Place in historic Bloomsbury, the property is a short walk from Russell Square and St Pancras station.
The rooms
Accommodations range from budget dorms with metal bunks and under-bed lockers to private rooms with vibrant, minimalist decor.
Dogs stay too.
The Main Bar
A vintage red Routemaster bus serves as the DJ booth, surrounded by pool tables, arcade games, and nightly karaoke.
At the table
The all-day cafe centers on a curved zinc counter serving espresso and pizza beside a hand-painted piano.
How it began
Opened in 1995 inside a former police station, this original flagship pioneered the brand's social, design-led hostel model.
Good to know
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Generator London
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London
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Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.