Seaside Liberty landmark
Italian Riviera glamour unfolds along the Versilia seafront, shifting from daybed lounging by the rooftop pool to evening aperitifs at sunset.
“Intrigued by the distinctive Italian Art Nouveau architecture, a chic crowd has begun frequenting the recently renovated Grand Hotel Principe di Piemonte.”
What it’s good at
Remarkable
An ornate 1920s Liberty-style facade with a crown frieze facing the Tyrrhenian seafront.
Notable
A century of seaside hospitality along Viareggio's Liberty-lined beachfront promenade on Piazza Puccini.
What they say
Two Michelin Keys
Michelin
Also in Condé Nast Traveler.
One glance at the building and you know what the place is about, its ornate 1920s façade rising in all its splendor above Viareggio’s long sandy beach...
Right in the middle
Well-located: walkable to some things, a short ride to more.
Positioned on Piazza Puccini along Viareggio's Liberty-style promenade, the hotel sits steps from the sandy beach and historic seaside cafes.
The rooms
Handmade Vispring mattresses and Carrara marble bathrooms define the accommodations, where select rooms feature private balconies facing the Tyrrhenian Sea.
The rooftop pool
Bring a swimsuit.
The heated fifth-floor pool has hydromassage jets and marble fountains looking straight out toward the sea.
The sauna and hammam
A wood-slatted Finnish sauna sits alongside a heated marble Turkish bath and sensory showers on the lower level.
The spa
Treatment rooms host warm candle-wax massages, and loungers rest inside a glowing Himalayan salt room.
Dogs stay too.
Restaurant
La Terrazza Rooftop Bar & Bistrot
Tables sit along the fifth-floor deck, serving informal lunches and evening cocktails overlooking the coastline.
At the table
Two-Michelin-starred Il Piccolo Principe serves coastal tasting menus, and breakfast spreads are laid under crystal chandeliers.
How it began
Inaugurated in 1922 as the Select Palace Hotel, the Liberty-style landmark added its crown frieze in 1925 before honoring Italy's crown prince.
Good to know
Stay here
Grand Hotel Principe di Piemonte
Choose your dates to see every room and rate, and book in a few steps.
Add dates to see the price for your stay.
Or book with
Booking.com ExpediaWe may earn a commission when you book through Booking.com or Expedia. It never decides which hotels we include or how we rate them.
Viareggio
More like this
Hotel Plaza e de Russie
“Belle Époque coastal citadel”
The app
Like this one? There are so many more.
Swipe any city’s hotels and heart the ones you love. The app gets your taste.
Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.