Belle Époque coastal citadel
A Belle Époque seafront landmark where historic coastal glamour meets sleek, contemporary Italian design.
What it’s good at
Notable
Refined hospitality with rooftop penthouses overlooking the sea, paired with Michelin-starred dining at Ristorante Lunasia.
Notable
Built in 1871 as Viareggio's first grand hotel, welcoming Russian nobility, Rainer Maria Rilke, and Giacomo Puccini.
Notable
Versilia coastal traditions expressed through regional seafood, culinary masterclasses, and summer opera culture by Torre del Lago.
What they say
Michelin Selected
Michelin
retains a bit of its original Belle Époque glamour, but underneath it all it’s a stylish and contemporary boutique hotel
Right in the middle
Well-located: walkable to some things, a short ride to more.
Set directly on the seafront promenade, steps from private beach clubs, Liberty-style villas, and the Versilia coastline.
The rooms
Neutral palettes and geometric tiling define the interiors, while rooftop penthouses feature panoramic terraces facing the sea.
The gym
- Gym
- On-site fitness facilities.
Dogs stay too.
At the table
Chefs prepare seasonal Tuscan seafood in a glass-enclosed kitchen at Michelin-starred Lunasia, flanked by illuminated wine displays.
How it began
Founded in 1871 as Viareggio's first luxury hotel, its name honors the Russian aristocrats who once wintered here.
Good to know
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Hotel Plaza e de Russie
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Viareggio
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Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.