Soho London, United Kingdom
Renovated
2024
Price
$$$$
Rated for
Design Luxe SocialOutside the door
The house
FirmdaleMaximalist courtyard haven
Centered on an oak-shaded pedestrian courtyard, social life hums around an authentic 1950s Texas bowling alley and a 190-seat theatre.
“the abundance of fabrics, fragrances, and fantastic colors creates a hotel that is designed to both surprise and impress.”
What it’s good at
Remarkable
Kit Kemp’s maximalist interiors clash vibrant patterns, bespoke wallpapers, and curated contemporary art across bright urban spaces.
Remarkable
Attentive, personalized service complements marble and oak bathrooms stocked with custom RIKRAK bath amenities.
Remarkable
A subterranean 1950s Texas bowling alley, film screening theatre, and bustling courtyard bar draw lively local crowds.
What they say
Two Michelin Keys
Michelin
UK Readers' Choice Awards – The best hotels in London
Condé Nast Traveler
2025
Also in Wallpaper* and AFAR.
peerless modern luxury, outfitted in Kit’s signature style, blending vibrant prints and colors with eclectic antiques and stylish contemporary pieces
In a lively part of town
Where things happen: restaurants, shops, people.
Tucked away on a quiet cobbled lane in Soho, the hotel sits mere steps from Piccadilly Circus and West End theatres.
The rooms
Floor-to-ceiling Crittall windows frame vivid patterned headboards and bespoke wallpapers, paired with deep marble bathrooms stocked with custom toiletries.
The spa
Soholistic Spa offers Temple Spa facials and deep-tissue bodywork alongside a manicure salon and dedicated steam rooms.
The gym
The fitness center stocks cardio and strength equipment, complete with a specialized hypoxic altitude training room.
Ham Yard Restaurant, Bar & Orangery
Seasonal British dining moves from the glass-roofed Orangery to heated outdoor tables beneath mature oak trees.
Kemp has furnished the rooms with pieces picked up in India and Africa and accented with bespoke wallpaper and a new range of Firmdale-produced toiletries.
At the table
The fourth-floor rooftop garden produces honey from its own beehives, and the subterranean dive bar pours late-night drinks.
How it began
Vacant since Blitz bomb damage in the 1940s, this prime Soho plot was rebuilt from scratch into a self-contained urban village.
“Kit has filled the space with her trademark mismatched fabrics and art works sourced from the likes of Shilo Engelbrecht.”
Good to know
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Ham Yard Hotel
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Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.