St. James's London, United Kingdom
Renovated
2020
Price
$$$$
Rated for
Design Luxe HeritageOutside the door
The house
FirmdalePlayful Regency residence
Bright modern British art, vibrant block-print textiles, and quiet drawing rooms bring playful character to an 1820s landmark.
“The welcome is relaxed and warm while the flamboyant decor fights to charm you.”
What it’s good at
Remarkable
Vibrant block-print fabrics and eclectic antiques sit alongside contemporary sculptures by Sir Tony Cragg.
Remarkable
Attentive staff, personalized turndown, and generous townhouse suites stocked with custom Rikrak toiletries and vinyl record players.
What they say
Two Michelin Keys
Michelin
Also in Condé Nast Traveler.
Set within a landmark Regency building by the renowned architect John Nash, the Haymarket Hotel blends classic elegance with contemporary design.
In a lively part of town
Where things happen: restaurants, shops, people.
The hotel sits directly beside the Theatre Royal, steps from Trafalgar Square, Piccadilly Circus, and the West End stage doors.
The rooms
Individually styled bedrooms feature tall headboards upholstered in bold patterns, granite bathrooms, and views over quiet Suffolk Place.
The pool
Bring a swimsuit.
The subterranean 18-metre pool sits beneath a starry fiber-optic ceiling and a color-changing light installation by Martin Richman.
The gym and spa
Cardio machines and weight stations fill the fitness room, and Soholistic body treatments can be booked to your room.
Brumus Restaurant & Bar
Brumus serves seasonal British classics beneath rose-pink walls, with pre-theatre suppers and live jazz on Wednesday and Thursday evenings.
How it began

Built in the 1820s as part of a grand Regency streetscape, the columned facade anchors the historic West End theater district.
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Good to know
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Haymarket Hotel
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Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.