Hotel Please
Hero Beach Club

Hero Beach Club

Montauk


Design Social Wellness
Central

Opened 1952   Renovated 2017   $$$

Hero Beach Club — vibe

Vibe

Whitewashed mid-century motel architecture meets custom Balinese teak daybeds and playful lawn sculptures right beside the coastal dunes.

“Duneside beach outpost”

Design

Curious Yellow NYC interiors pair whitewashed 1950s motel architecture with custom Balinese teak furnishings and lawn sculptures.

Social

An expansive back lawn features communal fire pits for nightly s'mores, pool daybeds, and an outdoor bar.

Wellness

Morning yoga sessions take place across the grass, complemented by heated pool swims and paddleboard rentals.

Central

By Umbrella Beach dunes along Montauk Highway, a short bike ride from the town center.

Hero Beach Club — rooms

Rooms

Private exterior entrances open into minimalist white bedrooms, with balconies and ground-floor patios looking out over the sand dunes.

Hero Beach Club — wellness

Wellness

Morning yoga unfolds across the back lawn before guests grab paddleboards or retreat to the heated pool and dune footpath.

Hero Beach Club — backstory

Backstory

Built in 1952 as the Oceanside Motel, the landmark earned its local nickname from the iconic yellow smiley face painted outside.

Hero Beach Club — eat & drink

Eat & drink

Morning coffee and bagels give way to an outdoor bar serving local beers and signature rosé beside evening lawn fire pits.

The neighborhood

Positioned at the town entrance, the property offers direct access to Umbrella Beach and sits a short bike ride from downtown.

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