Myeongdong Seoul, South Korea
Renovated
2024
Price
$$
Rated for
Design Heritage LocalOutside the door
Cinematic boutique quarters
Conceived by a veteran screen actor, this film-themed boutique hotel brings vintage studio gear and projectors into classic cinematic glamour.
“The black–and-white checkerboard floors, 1950s movie projector, and Arriflex tripod from the 1920s signal you’re not in another chain hotel.”
What it’s good at
Notable
Monochromatic suites display dramatic glass-encased white marble baths and vintage movie stills.
Listed
A fifth-floor gallery displays film trophies and cinema memorabilia from actor Shin Young-kyun.
What they say
Michelin Selected
Michelin
Also in Condé Nast Traveler.
The luxury boutique hotel, centrally located in Seoul’s bustling Myeongdong neighborhood, features photogenic interiors that would function well as a film set.
In a lively part of town
Where things happen: restaurants, shops, people.
Step directly into central Myeongdong, surrounded by buzzing cosmetic boutiques, fried chicken joints, and lively evening street food stalls.
The rooms
Monochromatic rooms feature dressing-room vanity mirrors, glass-encased marble showers, and refrigerators restocked daily with complimentary local drinks and snacks.
The gym
- Gym
- Fitness center equipped with Technogym cardiovascular and strength training machines.
At the table
Congdu serves contemporary Korean dishes seasoned with artisanal fermented sauces in a dining room lined with traditional ceramic jars.
How it began
The hotel takes its name from 1928, the birth year of founder and golden-era screen star Shin Young-kyun.
Good to know
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Hotel 28 Myeongdong
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Seoul
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Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.