Myeongdong Seoul, South Korea
Opened
2016
Price
$$
Rated for
Design Social LocalOutside the door
The house
Lotte Hotels & ResortsPlayful Myeongdong hangout
Pop-art accents and high-contrast styling frame a lively social hub, built for travelers exploring Seoul from right above the subway.
What it’s good at
Listed
High-contrast black and yellow interiors pair pop-art touches with clean, minimalist lines.
Listed
The twenty-first floor rooftop bar Floating serves evening drinks facing Namsan Mountain.
Listed
Situated directly at Myeongdong Station exit nine, steps from bustling night market stalls.
What they say
Michelin Selected
Michelin
This tower’s contemporary architecture, with its black and yellow accents, is reflected in its modernist rooms and suites.
In a lively part of town
Where things happen: restaurants, shops, people.
Exit nine of Myeongdong Station is at the front door, with night market stalls and cosmetic boutiques directly outside.
The rooms
Modernist rooms use black, yellow, and bold color accents, with floor-to-ceiling glass looking toward the city or Namsan Mountain.
The rooftop foot spa
Heated water fills the open-air tiled trough on the 21st-floor terrace, looking out toward Namsan Mountain.
The gym
Technogym cardio machines and strength equipment sit beside floor-to-ceiling windows in the fitness room.
Rooftop Bar Floating
Open-air seating surrounds the marble counter on the twenty-first floor, with cocktails and wine overlooking the lit skyline.
At the table
Restaurant Floating serves seasonal breakfast buffets on the second floor, and Bubble Lounge mixes drinks around communal seating.
How it began
Lotte launched its youth-focused lifestyle brand here in 2016, departing from traditional luxury with high-energy graphics and casual communal spaces.
Good to know
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L7 Myeongdong Hotel
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Seoul
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Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.