Gothenburg, SwedenInom Vallgraven
Hotel Flora
Eclectic design townhouse
Inom Vallgraven Gothenburg, Sweden
Opened
1993
Price
$$
Rated for
Design Social LocalOutside the door
Eclectic design townhouse
The pink townhouse runs as an easygoing creative hub, where guests and neighborhood freelancers share communal workspaces overlooking the square.
What it’s good at
Notable
Design By Us styled the bedrooms with vintage finds and unexpected color combinations.
Listed
An open workspace and the ground-floor bistro draw neighborhood workers throughout the day.
Listed
Breakfast on Grönsakstorget serves fresh sourdough bread baked daily around the corner at Da Matteo.
What they say
Michelin Selected
Michelin
This well-located Victorian mid-terrace is nicely run and has a relaxed, funky feel.
Right in the middle
Well-located: walkable to some things, a short ride to more.
Grönsakstorget sits right outside the front doors, with the canal and the independent shops of Magasinsgatan just around the corner.
The rooms
Daring color clashes and vintage art fill the bedrooms, and select rooms open directly onto private terraces.
Lobby Bar
Leather banquettes and a fluted green counter line the bar, which pours morning coffee and evening cocktails.
At the table
Södra Larm Bistro serves Swedish meatballs and wine, with tables set across the dining room and the summer terrace.
How it began
Founder Carina Högberg opened sixteen modest rooms here in 1993, naming the hotel after the nearby park hill Floras Kulle.
Gothenburg
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The app
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Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.