Florence, ItalySanta Maria Novella
Hotel Indigo Florence by IHG
Colorful mid-century conversion
Santa Maria Novella Florence, Italy
Renovated
2023
Price
$$
Rated for
Design Social LocalOutside the door
The house
IHGColorful mid-century conversion
A 1960s modernist building is reimagined with saturated colors, Florentine craft motifs, and a courtyard pool.
What it’s good at
Listed
Vibrant interiors themed on the alchemy of color inside a converted modernist building.
Right in the middle
Well-located: walkable to some things, a short ride to more.
Santa Maria Novella station sits just down the street, and the historic center is an easy walk away.
The rooms
Bedrooms lean into bold color blocking and custom woodwork inspired by traditional Florentine textiles.
The pool
Bring a swimsuit.
Cypress trees and potted plants enclose the garden patio, where sun loungers surround the seasonal swimming pool.
Restaurant
Binomio
Red velvet swivel stools line the glowing cocktail counter, and the dining room serves seasonal Tuscan dishes.
At the table
A private dining room sits beneath botanical murals, and aperitivi arrive on the terrace beside the pool.
How it began
The 1967 structure originally housed Hotel Londra, before an eighteen-month renovation stripped back its modernist frame.
Stay here
Hotel Indigo Florence by IHG
Choose your dates with one of these sites to see rooms and rates.
Add dates to see the price for your stay.
Book with
Booking.com ExpediaWe may earn a commission when you book through Booking.com or Expedia. It never decides which hotels we include or how we rate them.
Florence
More like this
25hours Hotel Florence Piazza San Paolino
“Playful Dantean fantasy”
Numeroventi
“Florentine creative household”
Oltrarno Splendid
“Artisan palazzo atelier”
The Hoxton, Florence
“Postmodern palazzo quarters”
Leone Blu Suites
“Patrician Renaissance palazzo”
Velona's Jungle Luxury Suites
“Flamboyant curio sanctuary”
Casa G. Firenze
“Artisanal palazzo residence”
Hotel Calimala Florence
“Art-filled palazzo perch”
The app
Like this one? There are so many more.
Swipe any city’s hotels and heart the ones you love. The app gets your taste.
Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.