Sleeper cabin showpiece
Striped archways lead into a communal lobby lounge where solo travelers plan routes, swap tips on the connection board, and borrow vintage consoles.
“The sleek, stylish lobby, striped archways, muted earthy hues, and mosaic tiling create a sense of familiarity and calm.”
What it’s good at
Exceptional
Striped entry portals, cylindrical wooden podiums, and sleeper cabins with wavy wooden canopies and acoustic baffles.
Notable
A 1917 Bowery lodging house and former tavern converted into efficient single-occupancy sleeper cabins.
Notable
Corner sleeper cabins showcase site-specific murals by Lower Manhattan artists alongside partnerships with neighborhood cafes.
What they say
Also in Condé Nast Traveler and Wallpaper*.
If there was a spectrum between European hostels and Japanese capsule hotels, Now Now NoHo would be somewhere in the middle.
In a lively part of town
Where things happen: restaurants, shops, people.
Positioned right on the Bowery, the front door opens into NoHo with legendary music haunts, independent galleries, and downtown dining steps away.
The rooms
Compact single cabins channel train berths with built-in storage, sound machines, and custom beds topped with Garnier-Thiebaut linens.
How it began
Constructed in 1917 as a Bowery lodging house, the brick building served as a tavern and dry goods shop before its micro-cabin reimagining.
Good to know
Stay here
Now Now NoHo
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New York
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Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.