Nozawa Onsen

Gold. Extremely rare. Sets the global standard.

Silver. Brilliant execution. And we’re picky.

Bronze. They did this well. You’ll notice.

Listed. A defining trait. Makes the hotel what it is.

Design. Built around a vision. Even the door handles have a designer.

Luxe. Cared for at every turn. The bath is drawn before you ask.

Local. It could only be here. You wake up knowing where you are.

Social. Where the city goes out. The bar is full and the night is young.

Heritage. A building with a story. Once a palace, a monastery, a station.

Wellness. You leave feeling new. Rest, sweat, soak and sleep like a stone.

Classic. The city grew up with it. Same rituals, same regulars, same bar.

Resort. A world of its own. Something to do from breakfast to nightcap.