Portrait Firenze
Central Station area, Florence
“Florentine couture riverside retreat”
MICHELIN Guide · Forbes Travel Guide · Condé Nast Traveler
Vibe
The atmosphere is one of a private aristocrat's residence where the Ferragamo family's legacy of fashion and craft permeates every corner.
“Florentine couture riverside retreat”
Dedicated lifestyle hosts offer highly personalized service and customized suite stays.
Michele Bönan interiors blend 1950s haute couture style with vintage photography.
Ferragamo family heritage pairs with riverfront dining overlooking the iconic Ponte Vecchio.
Ideally positioned in the Historical Centre facing the iconic Ponte Vecchio bridge.
Rooms
Large all-suite layouts feature Carrara marble, cashmere throws, and clever hidden kitchenettes, accented by monochrome photography from the 1950s archives.
Backstory
Florentine architect Michele Bönan designed the property to honor Salvatore Ferragamo and the birth of Italian haute couture in 1951.
Wellness
While lacking on-site facilities, guests enjoy exclusive access to the White Iris Beauty Spa at the nearby sister hotel Continentale.
Eat & drink
Caffè dell'Oro serves contemporary Italian plates and sunset aperitivos with an unmatched perspective of the Ponte Vecchio's medieval arches.
The neighborhood
Set on the north bank of the Arno, the Uffizi Gallery and high-fashion boutiques of Via Tornabuoni are only steps away.
“The rooms are extraordinary, as you’d expect, and the design is almost impossibly elegant — modern yet steeped in history, lavish but never gaudy.”
“Florence architect Michele Bonan designed the spaces and rooms with lavish materials and cool, mid-century furnishings.”
“First impression: Slick and stylish, modern with a twist of Florentine style. Rich colors—21st century Italian.”
The app
Hotel Please was drawn for the phone in your hand — and this is the flat version of it.
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