Santa Maria Novella Florence, Italy
Renovated
2021
Price
$$$$
Rated for
Luxe Design LocalOutside the door
The house
The PlaceFlorentine townhouse salon
Staff treat you like a visiting friend in a Florentine-owned townhouse facing Santa Maria Novella.
“Designed as a luxurious but comfortable urban townhouse, …is nestled in a corner of Piazza Santa Maria Novella and serves as Florence’s answer to friendly, stylish elegance.”
What it’s good at
Remarkable
Bespoke townhouse service with personalized concierge attention and refined residential suites.
Notable
Elegant Florentine townhouse interiors crafted by Luigi Fragola Architects with custom furnishings.
Notable
Florentine artisan partnerships and cultural programming rooted in Santa Maria Novella.
What they say
One Michelin Key
Michelin
Forbes Four-Star
Forbes Travel Guide
2026
Bright Ideas in Travel 2023
Condé Nast Traveler
2023
Even the negroni, here, is elevated to a hyper-local art form — among The Place’s unique propositions is a masterclass on the mythical cocktail.
“The idea: Hospitality Experience (an Italian-owned collection of hotels and resorts) founded The Place of Wonders, which provides resources for Italian students to continue their education fueled by fees from exclusive guest experiences offered at The Place Firenze.”
Right in the middle
Well-located: walkable to some things, a short ride to more.
Set directly on Piazza di Santa Maria Novella, you are minutes from the main train station and central sights.
The rooms
Interiors feature clean lines inspired by Renaissance geometry, tailored with fabrics crafted by local Florentine artisans.
How it began
First opened in 2003, a comprehensive 2021 renovation drew inspiration from Leon Battista Alberti's nearby basilica facade.
Good to know
Stay here
The Place Firenze
Choose your dates to see every room and rate, and book in a few steps.
Add dates to see the price for your stay.
Or book with
Booking.com ExpediaWe may earn a commission when you book through Booking.com or Expedia. It never decides which hotels we include or how we rate them.
Florence
More like this
Collegio alla Querce
“Hillside cloister haven”
Portrait Firenze
“Couture riverside lodgings”
Palazzo Portinari Salviati
“Restored Renaissance residence”
Palazzo Vecchietti
“Florentine noble redoubt”
Hotel Lungarno
“Riverside art curio”
Hotel Savoy
“Florentine fashion haven”
Hotel Brunelleschi
“Byzantine tower hideaway”
The James Suite Hotel 1564 Firenze
“Renaissance curio retreat”
The app
Like this one? There are so many more.
Swipe any city’s hotels and heart the ones you love. The app gets your taste.
Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.