The Place Firenze
Central Station area, Florence
“Florentine townhouse salon”
MICHELIN Guide · Forbes Travel Guide · Condé Nast Traveler
Vibe
Staff treat you like a visiting friend in a Florentine-owned townhouse facing Santa Maria Novella.
“Florentine townhouse salon”
Bespoke townhouse service with personalized concierge attention and refined residential suites.
Elegant Florentine townhouse interiors crafted by Luigi Fragola Architects with custom furnishings.
Florentine artisan partnerships and cultural programming rooted in Santa Maria Novella.
Fronting the historic piazza, steps from the central station.
Rooms
Interiors feature clean lines inspired by Renaissance geometry, tailored with fabrics crafted by local Florentine artisans.
Backstory
First opened in 2003, a comprehensive 2021 renovation drew inspiration from Leon Battista Alberti's nearby basilica facade.
The neighborhood
Set directly on Piazza di Santa Maria Novella, you are minutes from the main train station and central sights.
“Even the negroni, here, is elevated to a hyper-local art form — among The Place’s unique propositions is a masterclass on the mythical cocktail.”
“Designed as a luxurious but comfortable urban townhouse, THE PLACE Firenze is nestled in a corner of Piazza Santa Maria Novella and serves as Florence’s answer to friendly, stylish elegance.”
“The idea: Hospitality Experience (an Italian-owned collection of hotels and resorts) founded The Place of Wonders, which provides resources for Italian students to continue their education fueled by fees from exclusive guest experiences offered at The Place Firenze.”
The app
Hotel Please was drawn for the phone in your hand — and this is the flat version of it.
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