Hamburg, GermanyNeustadt
SIDE Design Hotel Hamburg
Illuminated atrium flagship
Neustadt Hamburg, Germany
Renovated
2018
Price
$$$
Rated for
Design Social WellnessOutside the door
Illuminated atrium flagship
The hotel runs as a sleek urban showcase, drawing creative locals and overnight guests together around its expansive central core.
What it’s good at
Remarkable
A hundred-foot atrium illuminated by a shifting light installation from Robert Wilson.
What they say
Michelin Selected
Michelin
The public spaces are stylish enough, but the guest room interiors may inspire a new respect for the idea of the minimal hotel room; predominantly white with dark wood accents, yes, but masterfully executed, everything in its place.
Right in the middle
Well-located: walkable to some things, a short ride to more.
The Inner Alster lake sits a short walk away, and the Hamburg State Opera is just around the corner.
The rooms
Rooms are pared down to crisp white linens and dark wood, with adjustable lighting to soften the stark lines.
The pool
Bring a swimsuit.
The heated indoor pool is lined in blue mosaic, with colorful lounge niches set into the illuminated walls.
The spa and gym
Private treatment rooms host customized massages and body wraps, set beside a Finnish sauna and a fitness studio.
Restaurant
[m]eatery
Prime cuts dry-aged for up to nine weeks are grilled at 800 degrees in the moody dining room.
At the table
Botanist Bar pours herb-infused cocktails at an illuminated green marble counter, and rooftop dome tables look across Hamburg.
How it began

The Gerlach family raised the glass-and-stone building in 2001, establishing a purpose-built flagship in their home city of Hamburg.
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Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.