Gothic bohemian salon
Dimly lit salon spaces feature crimson velvet couches, dark wood paneling, and a working stone fireplace opening onto an outdoor garden patio.
“Travelers feel like insiders the moment they slip through the door, thanks to over-the-top service, celeb sightings, and a lobby design that recalls salon parties of bygone eras.”
What it’s good at
Remarkable
Factory casement windows, white brick walls, velvet sofas, and salvage woodwork create a bohemian prewar loft aesthetic.
Notable
Attentive bellhops, 24-hour room service, evening turndown, and bespoke brass room keys with oversized red tassels.
Notable
A fireside lobby bar with velvet armchairs draws downtown creatives, complemented by bustling sidewalk dining at Gemma.
What they say
One Michelin Key
Michelin
Also in Condé Nast Traveler and AFAR.
Dimly lit and oozing atmosphere, it's a world of crimson velvet, dark leather and wood, threadbare Oriental rugs, and oil paintings.
In a lively part of town
Where things happen: restaurants, shops, people.
Right on the Bowery, guests can easily explore surrounding blocks filled with independent boutiques, storied Lower East Side galleries, and downtown music halls.
The rooms
Factory casement windows spotlight white brick walls, hardwood floors, antique Turkish rugs, and marble bathrooms with brass fixtures and rainfall showers.
The spa & gym
- Spa
- In-room spa and massage treatments on request.
- Gym
- 24-hour fitness center.
Dogs stay too.
The Bowery Lobby Bar
Fringe-trimmed velvet stools line the intimate dark green counter, which mixes seasonal cocktails under illuminated mirrored shelves.
How it began

Nightlife veterans Sean MacPherson and Eric Goode built the red-brick tower in 2007, outfitting it with architectural salvage from European churches.
Good to know
Stay here
The Bowery Hotel
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Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.