The July London Victoria
Westminster, London
Vibe
Theatrical Art Deco styling meets aparthotel living, featuring ribbed timber, plush banquettes, and a lively communal lounge with an honesty bar.
“Theatrical aparthotel parlour”
Fettle interiors featuring Art Deco curves, Arabescato marble, and a custom ceiling mural by Eliza Downes.
The Idler cocktail bar, an all-day deli counter, and an open co-working hub with honesty bar.
A subterranean suite offering a Finnish sauna, steam room, cold relaxation zone, and fitness studio.
On Vauxhall Bridge Road in Victoria, a short walk from Victoria Station and the nearby theatres.
Rooms
Studios and suites feature herringbone parquet, walk-in rainfall showers, and practical kitchenettes outfitted with retro Smeg appliances.
Wellness
The subterranean wellness suite offers a Finnish sauna, steam room, cold relaxation zone, and a fully equipped functional fitness studio.
Backstory
For its London debut, the Amsterdam lifestyle brand drew design cues from the grand auditoriums of neighboring historic West End theatres.
Eat & drink
The Idler serves modern British fare beneath an Eliza Downes ceiling mural, anchored by an Arabescato marble bar and all-day deli.
The neighborhood
Set along Vauxhall Bridge Road, the address places you moments from Victoria Station and the bustling auditoriums of the surrounding theatre district.
The app
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