Fitzrovia London, United Kingdom
Opened
2026
Price
$$$
Rated for
Design Wellness SocialOutside the door
Bohemian Fitzrovia sanctuary
Geometric Art Deco lines, deep timbers, and local character portraits create an intimate, sociable retreat in bohemian Fitzrovia.
“The Newman’s interiors, designed by London-based Lind + Almond, are art deco without tipping into Great Gatsby–esque glitz.”
What it’s good at
Exceptional
Bespoke woodwork echoing Nancy Cunard's stacked bangles complements custom tiling inspired by local Victorian facades.
Remarkable
A subterranean Nordic spa floor pairs a hydrotherapy vitality pool with halotherapy, Finnish sauna, and ice cabin.
Notable
The subterranean Gambit Bar hosts Wednesday jazz trios, monthly disco parties, and regular community chess nights.
What they say
One Michelin Key
Michelin
Also in Wallpaper* and AFAR.
The neutral palette of the guest rooms and suites is accessorized with softly curved furnishings and highlights of polished steel to add a 1920s edge…
Right in the middle
Well-located: walkable to some things, a short ride to more.
Newman Street sits quietly between vibrant Charlotte Street bistros and historic pubs, moments from Soho and the West End.
The rooms
Bespoke headboards mirror stacked bangles, complemented by fluted glass screens and custom tiles referencing Victorian facades nearby.
The spa
Bring a swimsuit.
Treatment rooms provide bespoke bodywork using British botanicals and CBD, and therapists lead restorative sound baths.
The thermal suite
Underground, a hydrotherapy vitality pool sits alongside a blue-lit ice cabin and an active Himalayan salt room.
The gym and studio
Technogym equipment fills the 24-hour gym, and the salt-walled movement studio hosts daily yoga and mat Pilates.
Dogs stay too.
Gambit Bar
A lacquered spiral staircase leads down to this cocktail bar, appointed with copper tables and plush velvet banquettes.
The experience feels intimate and deliberate, from a service team devoted to its guests to interiors, cuisine and wellness that operate with clarity and intent.
Restaurant
Brasserie Angelica
The light-filled brasserie serves live-fire European dishes, with outdoor pavement tables and a weekday lunchtime sandwich trolley.
How it began

Opened in 2026 by Kinsfolk and Co, the purpose-built property weaves Fitzrovia's bohemian history directly into modern architectural craft.
Good to know
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The Newman
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Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.